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Top Grocer Expands DataSource Partnership for End-to-End Marketing Execution

DataSource, Inc., a leading provider of end-to-end integrated branded supply chain managed services; today announced that one of the nation’s leading hard-discount, limited assortment grocery chains has expanded their partnership by entering into a multi-year enterprise contract with the DataSource to manage their end-to-end marketing execution. 

With more than 1,300 stores in urban, suburban, and rural areas, the brand reaches more than 5 million shoppers each week. The stores provide a limited selection of national and exclusive store brand products with a focus on fresh meats, fruits, and vegetables at discounted price points.

DataSource will continue to support the brand with its technology and service solution on a larger scale than previously contracted. The grocer is shifting its internal team to focus on its core business while DataSource manages the print execution for the brand. DataSource is providing substantial cost savings for the circulars program and expanding its proprietary Brand Store technology to include additional signage and POP as well as other print materials. The system allows corporate marketers to manage the creative lifecycle from inception through distribution, and provide local store retailers easy access to customizable, campaign materials. The services and technology solution will help reduce creative and administrative time, eliminate inefficiencies in the supply chain, enhance reporting, and improve budgeting and cost allocation.

“The brand has shifted from a traditional supplier model and in-house print center to an outsourced partnership to focus on their core business,” said Phil Schoonmaker, Chief Executive Officer at DataSource. “We are delivering meaningful savings with a centralized, strategic supplier panel and smart sourcing processes along with a significant increase in visibility to usage, allowing for more precise forecasting and appropriate planning.”

About DataSource

DataSource is a leading service provider to multi-location brands helping to optimize the execution of a wide range of marketing and operations communications. Based in Kansas City, Missouri, DataSource specializes in helping companies get more value from the printed materials they use to do business every day. The company focuses exclusively in this category to get the most from technology and process for their clients. Clients rely on DataSource to find significant savings, enhance quality, and increase speed-to-market. The organization flexes based on client need, scaling from transactional support to managing the entire print and fulfillment function from start to finish so the client can invest their time and resources back into their core business. For more information, visit DataSource at http://www.data-source.com.