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Top 5 Global Convenience Store Chain Hires DataSource Inc. for Local Store Marketing Execution

DataSource, Inc., a leading provider of end-to-end integrated branded supply chain managed services; today announced that one of the world’s largest convenience store chains has signed a multi-year contract with DataSource to empower Local Store Marketing. The technology and service solution provides franchise owners the ability to more effectively target their local customers, driving increased revenue while maintaining brand standards.

The client is retaining DataSource to enable the franchisees and field operators to execute local marketing initiatives and foster community engagement quickly and easily with the same brand compliance as a national campaign. The combination of exceptional service, quality production, and world-class technology redefines processes, ensures brand consistency, and drives cost savings.

“We are excited to partner with one of the world’s leaders in the convenience store space to empower franchisees to execute enterprise level marketing campaigns with the customization required to support the local landscape.” Said DataSource’s Chief Executive Officer, Phil Schoonmaker. “We are confident DataSource will improve efficiencies and cut operating costs, drive ROI, and ultimately support corporate and franchise growth.”

About DataSource

DataSource is a leading service provider to multi-location brands helping to optimize the execution of a wide range of marketing and operations communications. Based in Kansas City, Missouri, DataSource specializes in helping companies get more value from the printed materials they use to do business every day. The company focuses exclusively in this category to get the most from technology and process for their clients. Clients rely on DataSource to find significant savings, enhance quality, and increase speed-to-market. The organization flexes based on client need, scaling from transactional support to managing the entire print and fulfillment function from start to finish so the client can invest their time and resources back into their core business. For more information, visit DataSource at http://www.data-source.com.