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The Source

Welcome to The Source for thought leadership and inspiration for marketing and brand supply chain management, including the newest strategies and technology for powering your brand. This is where leaders from industries such as restaurant, healthcare and financial services share ideas, celebrate successes. We welcome your comments and questions.

Blog

Discover what industry experts are saying about recent events, digital trends, brand management, integrated marketing and supply chain processes. Share your comments and questions here.

This retail brand was looking for a flexible, scalable and full-service agency partner that could work with their corporate marketing department, other agency entities and existing brand standards to develop and execute campaigns multiple channels, from design through production. See how DataSource quickly adopted brand understanding, delivered brand compliant creative concepts, seamlessly integrated with production to deliver effective, on-time, on message, and on-budget creative.

About 

As Chief Marketing Officer, Tracy provides strategic guidance for DataSource client marketing initiatives as well as leadership in the continued growth of the DSI marketing services division. Tracy has tenured success in strategic evaluation, creation and integration of analytic driven, multi-channel marketing campaigns. Sloger's expertise is a result of time spent in thought leading agencies, Harte-Hanks, Bernstein-Rein and Saepio Technologies, where she advised some of the world's best known brands. Tracy also provides the unique understanding of operational challenges honed from owning and operating a retail business herself. Tracy's broad knowledge of direct, brand, loyalty, inbound and integrated marketing strategy provides a solid foundation for advising DataSource clients in efforts to reach their marketing goals.

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As one financial services retailer grew to over 900 locations in 20 states, it needed a distributed marketing management solution that fulfilled collateral orders efficiently, functioning as an effective web-based solution to deliver multi-channel materials to multiple brands across their local markets. See how the DataSource solution streamlined to drive efficiencies and effectiveness in marketing execution.

About 

As Chief Marketing Officer, Tracy provides strategic guidance for DataSource client marketing initiatives as well as leadership in the continued growth of the DSI marketing services division. Tracy has tenured success in strategic evaluation, creation and integration of analytic driven, multi-channel marketing campaigns. Sloger's expertise is a result of time spent in thought leading agencies, Harte-Hanks, Bernstein-Rein and Saepio Technologies, where she advised some of the world's best known brands. Tracy also provides the unique understanding of operational challenges honed from owning and operating a retail business herself. Tracy's broad knowledge of direct, brand, loyalty, inbound and integrated marketing strategy provides a solid foundation for advising DataSource clients in efforts to reach their marketing goals.

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See how a 700 location hotel chain was  able to streamline procurement, enable local ordering and improve local market billing processes to reduce production costs by 17%, save significant labor hours, improve franchisee satisfaction and allow the national teams to refocus on strategic initiatives.

About 

As Chief Marketing Officer, Tracy provides strategic guidance for DataSource client marketing initiatives as well as leadership in the continued growth of the DSI marketing services division. Tracy has tenured success in strategic evaluation, creation and integration of analytic driven, multi-channel marketing campaigns. Sloger's expertise is a result of time spent in thought leading agencies, Harte-Hanks, Bernstein-Rein and Saepio Technologies, where she advised some of the world's best known brands. Tracy also provides the unique understanding of operational challenges honed from owning and operating a retail business herself. Tracy's broad knowledge of direct, brand, loyalty, inbound and integrated marketing strategy provides a solid foundation for advising DataSource clients in efforts to reach their marketing goals.

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See how one growing 400+ location healthcare organization unified departments, streamlined the creation and distribution of marketing, recruiting and training materials to reduce costs by 22%, better serve their local markets and empower company growth.

About 

As Chief Marketing Officer, Tracy provides strategic guidance for DataSource client marketing initiatives as well as leadership in the continued growth of the DSI marketing services division. Tracy has tenured success in strategic evaluation, creation and integration of analytic driven, multi-channel marketing campaigns. Sloger's expertise is a result of time spent in thought leading agencies, Harte-Hanks, Bernstein-Rein and Saepio Technologies, where she advised some of the world's best known brands. Tracy also provides the unique understanding of operational challenges honed from owning and operating a retail business herself. Tracy's broad knowledge of direct, brand, loyalty, inbound and integrated marketing strategy provides a solid foundation for advising DataSource clients in efforts to reach their marketing goals.

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Need help focusing your team on the strategic initiatives that drive business? Let MaaS resources manage complex marketing execution and channel expertise and free your time and resources. Download and learn: What is MaaS? How can it benefit Your Brand? How do I champion MaaS for my organization?

About 

As Chief Marketing Officer, Tracy provides strategic guidance for DataSource client marketing initiatives as well as leadership in the continued growth of the DSI marketing services division. Tracy has tenured success in strategic evaluation, creation and integration of analytic driven, multi-channel marketing campaigns. Sloger's expertise is a result of time spent in thought leading agencies, Harte-Hanks, Bernstein-Rein and Saepio Technologies, where she advised some of the world's best known brands. Tracy also provides the unique understanding of operational challenges honed from owning and operating a retail business herself. Tracy's broad knowledge of direct, brand, loyalty, inbound and integrated marketing strategy provides a solid foundation for advising DataSource clients in efforts to reach their marketing goals.

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With 14 locations in a few states, a small retail brand had high growth goals to open over 50 stores, across 20 states, in one year.  See how the retailer achieved their goals with help from DataSource, by reducing internal labor in marketing and accounting as well as decreasing hard costs by 10% per location when compared to previous opening costs…

About 

As Chief Marketing Officer, Tracy provides strategic guidance for DataSource client marketing initiatives as well as leadership in the continued growth of the DSI marketing services division. Tracy has tenured success in strategic evaluation, creation and integration of analytic driven, multi-channel marketing campaigns. Sloger's expertise is a result of time spent in thought leading agencies, Harte-Hanks, Bernstein-Rein and Saepio Technologies, where she advised some of the world's best known brands. Tracy also provides the unique understanding of operational challenges honed from owning and operating a retail business herself. Tracy's broad knowledge of direct, brand, loyalty, inbound and integrated marketing strategy provides a solid foundation for advising DataSource clients in efforts to reach their marketing goals.

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(KANSAS CITY, MO) – September 11, 2014 — DataSource, Inc., one of America’s leading managed marketing services providers, announced today they have been retained by an internationally known baked goods and coffee chain to support their holiday retail merchandise execution during the 2014 holiday season.

DataSource will utilize its deep industry knowledge of providing branded retail merchandising solutions, encompassing the design, sourcing, production, and fulfillment of holiday retail merchandise this year. With over 7,000 stores in the United States, the brand is relying upon DataSource to identify the most effective and cost-efficient process to ensure quality and consistency for the brand’s holiday merchandise.

The brand is one of the world’s leading baked goods and coffee chain, with millions of customers each day in over 10,000 locations throughout the world, including 36 states in the US.

“All popular brands are founded upon not only their great products and service, but their customer experience,” said David Holland, CEO of DataSource. “DataSource branded merchandise specialists will identify the best and most efficient means of design, production and delivery to support the company’s efforts of implementing and executing a holiday merchandising campaign that drives sales and increases ROI for the local stores. We are honored to work with the brand and its franchise operators to bring fun products to the millions of customers they serve every day.”

About DataSource
DataSource, based in Kansas City, MO, is a leading provider of managed marketing operations services that, through best-in-class technology and process automation, empowers brand management across multi-location organizations such as franchises, supply and wholesale operations, distributed sales teams, retail, and restaurants. Services include production and distribution of integrated multi-channel marketing/advertising campaigns and materials for local markets, program design, sourcing, warehousing, fulfillment, and on-demand marketing technology and reporting. Visit DataSource at www.data-source.com and follow them on Facebook and Twitter @DataSourceInc

About 

As Chief Marketing Officer, Tracy provides strategic guidance for DataSource client marketing initiatives as well as leadership in the continued growth of the DSI marketing services division. Tracy has tenured success in strategic evaluation, creation and integration of analytic driven, multi-channel marketing campaigns. Sloger's expertise is a result of time spent in thought leading agencies, Harte-Hanks, Bernstein-Rein and Saepio Technologies, where she advised some of the world's best known brands. Tracy also provides the unique understanding of operational challenges honed from owning and operating a retail business herself. Tracy's broad knowledge of direct, brand, loyalty, inbound and integrated marketing strategy provides a solid foundation for advising DataSource clients in efforts to reach their marketing goals.

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WP10_CFC_500As digital marketing efforts evolve and traditional marketing efforts become more complex, Omni-Channel Marketing, has become a trendy topic amongst industry professionals. The practice is defined by coordinating marketing efforts through multiple channels working in tandem with one another to engage, inform, and mobilize an audience. (more…)

About 

As Chief Marketing Officer, Tracy provides strategic guidance for DataSource client marketing initiatives as well as leadership in the continued growth of the DSI marketing services division. Tracy has tenured success in strategic evaluation, creation and integration of analytic driven, multi-channel marketing campaigns. Sloger's expertise is a result of time spent in thought leading agencies, Harte-Hanks, Bernstein-Rein and Saepio Technologies, where she advised some of the world's best known brands. Tracy also provides the unique understanding of operational challenges honed from owning and operating a retail business herself. Tracy's broad knowledge of direct, brand, loyalty, inbound and integrated marketing strategy provides a solid foundation for advising DataSource clients in efforts to reach their marketing goals.

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It is essential to understand omni-channel marketing before implementing on behalf of your business or organization. This whitepaper serves as the foundation for identifying, planning, and executing an omni-channel campaign, a strategy that DataSource can support with…

About 

As Chief Marketing Officer, Tracy provides strategic guidance for DataSource client marketing initiatives as well as leadership in the continued growth of the DSI marketing services division. Tracy has tenured success in strategic evaluation, creation and integration of analytic driven, multi-channel marketing campaigns. Sloger's expertise is a result of time spent in thought leading agencies, Harte-Hanks, Bernstein-Rein and Saepio Technologies, where she advised some of the world's best known brands. Tracy also provides the unique understanding of operational challenges honed from owning and operating a retail business herself. Tracy's broad knowledge of direct, brand, loyalty, inbound and integrated marketing strategy provides a solid foundation for advising DataSource clients in efforts to reach their marketing goals.

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The restaurant marketing industry and the experts, gurus, and evangelists that reside in it, produce an endless amount of analysis, insight, advice, and thought leadership. This advice arrives omni-channel (yes, another buzzword) through social media, streaming videos, webinars, blogs, sponsored LinkedIn posts, and other vehicles of distribution. However, for the purpose of this blog post, we’re going to focus on influential news sites and blogs, and the writers behind them, who offer the sage-like advice that we, as marketers in the restaurant industry, aim to continually be aware of as the space continues to evolve. (more…)

About 

As Chief Marketing Officer, Tracy provides strategic guidance for DataSource client marketing initiatives as well as leadership in the continued growth of the DSI marketing services division. Tracy has tenured success in strategic evaluation, creation and integration of analytic driven, multi-channel marketing campaigns. Sloger's expertise is a result of time spent in thought leading agencies, Harte-Hanks, Bernstein-Rein and Saepio Technologies, where she advised some of the world's best known brands. Tracy also provides the unique understanding of operational challenges honed from owning and operating a retail business herself. Tracy's broad knowledge of direct, brand, loyalty, inbound and integrated marketing strategy provides a solid foundation for advising DataSource clients in efforts to reach their marketing goals.

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(KANSAS CITY, MO) – August 21, 2014 — DataSource, Inc., one of America’s leading managed marketing services providers, announced today that Compassionate Care, one of the leading hospice care providers in the United States, has contracted the Company to implement a Marketing Resource Management (MRM) program to support brand needs. (more…)

About 

As Chief Marketing Officer, Tracy provides strategic guidance for DataSource client marketing initiatives as well as leadership in the continued growth of the DSI marketing services division. Tracy has tenured success in strategic evaluation, creation and integration of analytic driven, multi-channel marketing campaigns. Sloger's expertise is a result of time spent in thought leading agencies, Harte-Hanks, Bernstein-Rein and Saepio Technologies, where she advised some of the world's best known brands. Tracy also provides the unique understanding of operational challenges honed from owning and operating a retail business herself. Tracy's broad knowledge of direct, brand, loyalty, inbound and integrated marketing strategy provides a solid foundation for advising DataSource clients in efforts to reach their marketing goals.

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If your creative team wants to rid of the tasks that keep them, well, “non-creative,” download “How to Keep Creative Focused on Creative” now and explore the challenges of, and solutions for, effectively blending creative marketing efforts for organizations with distributed marketing needs.

About 

As Chief Marketing Officer, Tracy provides strategic guidance for DataSource client marketing initiatives as well as leadership in the continued growth of the DSI marketing services division. Tracy has tenured success in strategic evaluation, creation and integration of analytic driven, multi-channel marketing campaigns. Sloger's expertise is a result of time spent in thought leading agencies, Harte-Hanks, Bernstein-Rein and Saepio Technologies, where she advised some of the world's best known brands. Tracy also provides the unique understanding of operational challenges honed from owning and operating a retail business herself. Tracy's broad knowledge of direct, brand, loyalty, inbound and integrated marketing strategy provides a solid foundation for advising DataSource clients in efforts to reach their marketing goals.

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WP8_CFC_500One of the challenges often facing creative marketing teams, especially those implementing campaigns for enterprise level brands and organizations, is how to develop creative marketing content, source production and disseminate it through various channels and to dozens, or even thousands of locations. (more…)

About 

As Chief Marketing Officer, Tracy provides strategic guidance for DataSource client marketing initiatives as well as leadership in the continued growth of the DSI marketing services division. Tracy has tenured success in strategic evaluation, creation and integration of analytic driven, multi-channel marketing campaigns. Sloger's expertise is a result of time spent in thought leading agencies, Harte-Hanks, Bernstein-Rein and Saepio Technologies, where she advised some of the world's best known brands. Tracy also provides the unique understanding of operational challenges honed from owning and operating a retail business herself. Tracy's broad knowledge of direct, brand, loyalty, inbound and integrated marketing strategy provides a solid foundation for advising DataSource clients in efforts to reach their marketing goals.

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DataSource Inc., one of America’s leading managed marketing services providers, today announced the promotion of Eugene Arokiasamy to Chief Technology Officer (CTO).

“Electing strategic, dedicated leaders is crucial to driving our key growth plans,” said David Holland, CEO and President of DataSource “I’ve had the opportunity to work closely with Eugene over the past six years in growing our technology capabilities and building stronger relationships with our clients. Our success is built on great people, intense commitment to our clients, and collaborative leadership that empowers critical customer knowledge. Eugene personifies these qualities.”

Arokiasamy is a dynamic technology leader with over 16 years’ experience in working directly on consumer websites, sales, products and systems with a clear understanding of how technology can solve challenges. In his eight-year tenure with DataSource, Arokiasamy has championed strategic planning, creating the blueprint for the company’s cutting-edge technology platform and executing the development of DataSource’s technology offerings to meet the ever-growing needs of its clients. He has also spear-headed the innovation, product development, and execution of DataSource’s proprietary software applications, setting DataSource apart from its competitors and creating multiple opportunities for revenue generation. Arokiasamy serves as a strategic counsel for clients in planning, designing and executing technology solutions on highly visible brand work, while engineering significant process improvements for both internal and external clients.

In his new role as CTO, Arokiasamy, will be responsible for the continued growth of DataSource’s technology offerings as well as managing the integration of digital tools and automation platforms into a robust Marketing Resource Management (MRM) environment. “In the last few years, DataSource has evolved dramatically to provide additional technology-based solutions that enable better processes, efficiency gains, and cost savings for our clients. It’s been exciting to be part of such a dynamic team,” expressed Arokiasamy. Arokiasamy will continue to lead engagements based on technology and tools, on behalf of leading brands like Applebee’s, William Grant, Bayada, Carlson Hotels and Pinkberry, to name a few.

“Our Marketing as a Service offering has been rapidly expanding to meet the ever-evolving needs of our clients, which has presented Eugene with an incredible opportunity to not only define the offering, but grow DataSource’s ability to respond to what our clients have been asking for,” said John Zell, COO at DataSource.

Arokiasamy will report to Zell, his promotion is effective immediately.

About DataSource

DataSource, based in Kansas City, MO, is a leading provider of managed marketing operations services that, through best-in-class technology and process automation, empowers brand management across multi-location organizations such as franchises, supply and wholesale operations, distributed sales teams, retail, and restaurants. Services include production and distribution of integrated multi-channel marketing/advertising campaigns and materials for local markets, program design, sourcing, warehousing, fulfillment, and on-demand marketing technology and reporting. Visit DataSource at www.data-source.com and follow them on Facebook and Twitter @DataSourceInc.

About 

As Chief Marketing Officer, Tracy provides strategic guidance for DataSource client marketing initiatives as well as leadership in the continued growth of the DSI marketing services division. Tracy has tenured success in strategic evaluation, creation and integration of analytic driven, multi-channel marketing campaigns. Sloger's expertise is a result of time spent in thought leading agencies, Harte-Hanks, Bernstein-Rein and Saepio Technologies, where she advised some of the world's best known brands. Tracy also provides the unique understanding of operational challenges honed from owning and operating a retail business herself. Tracy's broad knowledge of direct, brand, loyalty, inbound and integrated marketing strategy provides a solid foundation for advising DataSource clients in efforts to reach their marketing goals.

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DataSource Inc., one of America’s leading managed marketing services providers, today announced the promotion of Tracy Sloger to Chief Marketing Officer.

“As an organization known for providing blue chip brands with marketing solutions, it is crucial to have the leader of our own marketing team be someone our clients can identify with,” said David Holland, CEO and President of DataSource “Tracy Sloger exemplifies this role, as someone who leads by example, utilizing best-in-class marketing practices and technology, strengthening our core messaging while increasing our brand reach and exposure.”

Sloger, in her position as CMO, will be responsible for the go-to-market strategy and integrated marketing for the company. “It’s been a tremendous experience watching DataSource increase its client portfolio, be recognized by leading industry analysts and establish its brand in such a competitive market,” said Sloger. “I’m looking forward to playing a larger role in our continued expansion.” Her team will be responsible for overseeing brand strategy, delivering integrated marketing services for both DataSource and clients, leading marketing operations, and supporting strategic partnership development and acquisitions planning.

“Tracy has championed marketing’s role as an accountable business function, creating an integrated marketing approach from brand-to-demand, built our Marketing as a Services solution and our B2Local approach,” said, John Zell, COO of DataSource. “She was instrumental in DataSource being recognized as a Gartner cool Vendor in CRM Marketing Applications, 2014.”

Sloger, whose promotion is effective immediately, will report directly to Zell.

About DataSource

DataSource, based in Kansas City, MO, is a leading provider of managed marketing operations services that, through best-in-class technology and process automation, empowers brand management across multi-location organizations such as franchises, supply and wholesale operations, distributed sales teams, retail, and restaurants. Services include production and distribution of integrated multi-channel marketing/advertising campaigns and materials for local markets, program design, sourcing, warehousing, fulfillment, and on-demand marketing technology and reporting. Visit DataSource at www.data-source.com and follow them on Facebook and Twitter @DataSourceInc

About 

As Chief Marketing Officer, Tracy provides strategic guidance for DataSource client marketing initiatives as well as leadership in the continued growth of the DSI marketing services division. Tracy has tenured success in strategic evaluation, creation and integration of analytic driven, multi-channel marketing campaigns. Sloger's expertise is a result of time spent in thought leading agencies, Harte-Hanks, Bernstein-Rein and Saepio Technologies, where she advised some of the world's best known brands. Tracy also provides the unique understanding of operational challenges honed from owning and operating a retail business herself. Tracy's broad knowledge of direct, brand, loyalty, inbound and integrated marketing strategy provides a solid foundation for advising DataSource clients in efforts to reach their marketing goals.

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Defining Best In Class Marketing Resource Management - WP7_MRM_500

Marketers in large organizations with distributed locations such as restaurant, retail, financial, healthcare, and others have long been faced with the challenge of providing effective and consistent content to marketers at the local level. These individuals, often restaurant managers, franchise owners, store managers or local sales representatives, require content that is approved at the enterprise level but customized for their specific audience and market. (more…)

About 

As Chief Marketing Officer, Tracy provides strategic guidance for DataSource client marketing initiatives as well as leadership in the continued growth of the DSI marketing services division. Tracy has tenured success in strategic evaluation, creation and integration of analytic driven, multi-channel marketing campaigns. Sloger's expertise is a result of time spent in thought leading agencies, Harte-Hanks, Bernstein-Rein and Saepio Technologies, where she advised some of the world's best known brands. Tracy also provides the unique understanding of operational challenges honed from owning and operating a retail business herself. Tracy's broad knowledge of direct, brand, loyalty, inbound and integrated marketing strategy provides a solid foundation for advising DataSource clients in efforts to reach their marketing goals.

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From Supply Demand Chain Executive

SDCE-David HollandThe healthcare industry is highly personal, as doctors and nurses often know more about their patients than an individual’s own family. Home healthcare companies and regional networks of clinics must convey stability, strength and confidentiality when attempting to reach new patients and maintain current ones. In an industry that is also very competitive and constantly evolving, the ability to provide branded content with speed to market is paramount. To further complicate the process, healthcare service providers must meet local and state regulations, which requires an attention to detail and consistency across all marketing channels.

(more…)

About 

Well-known throughout the industry for bringing new ideas to market, David brings 25 years of senior-executive experience in outsourced print procurement to DataSource. He has an extensive background in print and electronic document solutions, volume billing services, and marketing services. He is credited for bringing a new, innovative services approach to the document management life cycle. His focus on client satisfaction led to sustained sales growth in his previous associations with Reynolds & Reynolds (where he became the company's youngest vice president), Relizon and as president of Workflow. At Workflow, David led an ambitious transformation that included new client-driven technology and a renewed emphasis on services and client satisfaction. Workflow's clients benefited from his focus on new services and an accelerated product development approach. Workflow saw increased profitability, and clients saw a stronger return on investment through this services-driven approach. He integrates the same passion for customer satisfaction, commitment to growth, enthusiasm and excitement into his efforts at DataSource.

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WP7_MRM

The benefits of Marketing Resource Management (MRM) for enterprise level businesses with distributed sales groups cannot be debated as most organizations that implement a MRM solution achieve desired results. In fact, according to a recent Gartner study, approximately 73% those who implemented an MRM campaign achieved their expected business objectives, 23% reported that they exceeded expectations, and only 6% were worse than expected.

(more…)

About 

As Chief Marketing Officer, Tracy provides strategic guidance for DataSource client marketing initiatives as well as leadership in the continued growth of the DSI marketing services division. Tracy has tenured success in strategic evaluation, creation and integration of analytic driven, multi-channel marketing campaigns. Sloger's expertise is a result of time spent in thought leading agencies, Harte-Hanks, Bernstein-Rein and Saepio Technologies, where she advised some of the world's best known brands. Tracy also provides the unique understanding of operational challenges honed from owning and operating a retail business herself. Tracy's broad knowledge of direct, brand, loyalty, inbound and integrated marketing strategy provides a solid foundation for advising DataSource clients in efforts to reach their marketing goals.

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Whether your brand has implemented marketing resource management (MRM) and you are considering a change, or you are just starting to feel the growing pains that push you toward considering MRM for the first time, this guide will help. Download “Defining Best-in-Class Marketing Resource Management,” and learn more.

About 

As Chief Marketing Officer, Tracy provides strategic guidance for DataSource client marketing initiatives as well as leadership in the continued growth of the DSI marketing services division. Tracy has tenured success in strategic evaluation, creation and integration of analytic driven, multi-channel marketing campaigns. Sloger's expertise is a result of time spent in thought leading agencies, Harte-Hanks, Bernstein-Rein and Saepio Technologies, where she advised some of the world's best known brands. Tracy also provides the unique understanding of operational challenges honed from owning and operating a retail business herself. Tracy's broad knowledge of direct, brand, loyalty, inbound and integrated marketing strategy provides a solid foundation for advising DataSource clients in efforts to reach their marketing goals.

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Leadership-ZELL

(KANSAS CITY, MO) – June 30, 2014 — DataSource Inc., one of America’s leading managed marketing services providers, announced today they have hired John Zell as Chief Operating Officer, effective immediately.

(more…)

About 

As Chief Marketing Officer, Tracy provides strategic guidance for DataSource client marketing initiatives as well as leadership in the continued growth of the DSI marketing services division. Tracy has tenured success in strategic evaluation, creation and integration of analytic driven, multi-channel marketing campaigns. Sloger's expertise is a result of time spent in thought leading agencies, Harte-Hanks, Bernstein-Rein and Saepio Technologies, where she advised some of the world's best known brands. Tracy also provides the unique understanding of operational challenges honed from owning and operating a retail business herself. Tracy's broad knowledge of direct, brand, loyalty, inbound and integrated marketing strategy provides a solid foundation for advising DataSource clients in efforts to reach their marketing goals.

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(KANSAS CITY, MO) – June 26, 2014 — DataSource, Inc., one of America’s leading managed marketing services providers, announced they have entered into an agreement with one of the fastest growing restaurant chains in the United States to provide Marketing Resource Management (MRM) as well as print and marketing supply chain management services.

(more…)

About 

As Chief Marketing Officer, Tracy provides strategic guidance for DataSource client marketing initiatives as well as leadership in the continued growth of the DSI marketing services division. Tracy has tenured success in strategic evaluation, creation and integration of analytic driven, multi-channel marketing campaigns. Sloger's expertise is a result of time spent in thought leading agencies, Harte-Hanks, Bernstein-Rein and Saepio Technologies, where she advised some of the world's best known brands. Tracy also provides the unique understanding of operational challenges honed from owning and operating a retail business herself. Tracy's broad knowledge of direct, brand, loyalty, inbound and integrated marketing strategy provides a solid foundation for advising DataSource clients in efforts to reach their marketing goals.

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icon-technologyBrand Management can be defined as a marketing function that requires one to develop position, maintain, and leverage a brand to best attract and retain clients and customers. Consistency in messaging and design convey stability, responsibility, and trust with customers and resonate with both current and potential audiences. While attracting new customers is important, retaining brand equity with existing customers is paramount and cost efficient, as according to Understanding Customers by Ruby Newell-Legner, “It costs six times more to attract a new customer than it does to keep an old one.”

(more…)

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As Chief Marketing Officer, Tracy provides strategic guidance for DataSource client marketing initiatives as well as leadership in the continued growth of the DSI marketing services division. Tracy has tenured success in strategic evaluation, creation and integration of analytic driven, multi-channel marketing campaigns. Sloger's expertise is a result of time spent in thought leading agencies, Harte-Hanks, Bernstein-Rein and Saepio Technologies, where she advised some of the world's best known brands. Tracy also provides the unique understanding of operational challenges honed from owning and operating a retail business herself. Tracy's broad knowledge of direct, brand, loyalty, inbound and integrated marketing strategy provides a solid foundation for advising DataSource clients in efforts to reach their marketing goals.

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(KANSAS CITY, MO) – June 16, 2014 — DataSource, Inc., one of America’s leading managed marketing services providers, announced today they have been retained by a prominent international freight carrier to provide brand supply chain solutions as they continue to increase coverage and sales efforts. (more…)

About 

As Chief Marketing Officer, Tracy provides strategic guidance for DataSource client marketing initiatives as well as leadership in the continued growth of the DSI marketing services division. Tracy has tenured success in strategic evaluation, creation and integration of analytic driven, multi-channel marketing campaigns. Sloger's expertise is a result of time spent in thought leading agencies, Harte-Hanks, Bernstein-Rein and Saepio Technologies, where she advised some of the world's best known brands. Tracy also provides the unique understanding of operational challenges honed from owning and operating a retail business herself. Tracy's broad knowledge of direct, brand, loyalty, inbound and integrated marketing strategy provides a solid foundation for advising DataSource clients in efforts to reach their marketing goals.

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MAM_COVER3It is a common perception for those outside marketing, particularly for those not familiar with distributed marketing nuances, that once a piece of collateral material — be it a brochure, logo, flyer or presentation — is created, that the project is done. To those of us that run marketing within enterprise organizations with distributed locations or sales representatives, we know that creating and receiving approval for marketing collateral is only the beginning of the challenge!

(more…)

About 

As Chief Marketing Officer, Tracy provides strategic guidance for DataSource client marketing initiatives as well as leadership in the continued growth of the DSI marketing services division. Tracy has tenured success in strategic evaluation, creation and integration of analytic driven, multi-channel marketing campaigns. Sloger's expertise is a result of time spent in thought leading agencies, Harte-Hanks, Bernstein-Rein and Saepio Technologies, where she advised some of the world's best known brands. Tracy also provides the unique understanding of operational challenges honed from owning and operating a retail business herself. Tracy's broad knowledge of direct, brand, loyalty, inbound and integrated marketing strategy provides a solid foundation for advising DataSource clients in efforts to reach their marketing goals.

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Last week’s message at the Direct Marketing Association Integrated Marketing Week in New York was clear; marketers must deliver great customer experience through integrated marketing across multiple channels; web, social, mobile, broadcast, email, in-store, outdoor and beyond. In a panel discussion led by Linda Gharib, SVP of Digital Marketing for Citigroup and Margot Vaughan, SVP for MasterCard the take-away was that marketers and agencies alike are challenged with the task of implementing omni-channel marketing; a seamless, consistent, relevant message available when customers demand necessary information. They stated, “For brand messaging to be effective marketers must understand what phase of the journey customers are experiencing. For example, brand messaging must reflect whether customers are on boarding or current customers.”

(more…)

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As Vice President of Business Development, Robin facilitates organizations to navigate an omni-channel world. She is a customer centric marketing leader with a proven track record of leading strategic marketing and product initiatives that deliver revenue and results. Her expertise in optimizing the marketing mix and launching brand strategies has led multiple organizations that she has represented to experience bottom-line growth and ROI. She has spoken at numerous national conferences on multi-channel marketing and also has served as judge for the International Direct Marketing ECHO Awards.

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In addition to drafting smart content and ensuring the delivery process is sound, how do marketers increase their brand reach and open rates? (more…)

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As Chief Marketing Officer, Tracy provides strategic guidance for DataSource client marketing initiatives as well as leadership in the continued growth of the DSI marketing services division. Tracy has tenured success in strategic evaluation, creation and integration of analytic driven, multi-channel marketing campaigns. Sloger's expertise is a result of time spent in thought leading agencies, Harte-Hanks, Bernstein-Rein and Saepio Technologies, where she advised some of the world's best known brands. Tracy also provides the unique understanding of operational challenges honed from owning and operating a retail business herself. Tracy's broad knowledge of direct, brand, loyalty, inbound and integrated marketing strategy provides a solid foundation for advising DataSource clients in efforts to reach their marketing goals.

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Effective Local Store Marketing

From ChainStoreAge.com

CSA-5292014MAY 29, 2014

By David Holland, DataSource

Local store marketing, or “neighborhood marketing,” refers to complex and variable distribution based on the needs of individual business locations. Many local marketing campaigns take place in a reactive, disruptive, and last minute environment. These responsive situations provide the greatest opportunity for an emotional connection with the consumer – which is why local store marketing is so important. (more…)

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Well-known throughout the industry for bringing new ideas to market, David brings 25 years of senior-executive experience in outsourced print procurement to DataSource. He has an extensive background in print and electronic document solutions, volume billing services, and marketing services. He is credited for bringing a new, innovative services approach to the document management life cycle. His focus on client satisfaction led to sustained sales growth in his previous associations with Reynolds & Reynolds (where he became the company's youngest vice president), Relizon and as president of Workflow. At Workflow, David led an ambitious transformation that included new client-driven technology and a renewed emphasis on services and client satisfaction. Workflow's clients benefited from his focus on new services and an accelerated product development approach. Workflow saw increased profitability, and clients saw a stronger return on investment through this services-driven approach. He integrates the same passion for customer satisfaction, commitment to growth, enthusiasm and excitement into his efforts at DataSource.

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(KANSAS CITY, MO) – May 28, 2014 — DataSource, Inc., one of America’s leading managed services providers, announced they have entered into an agreement with Interline Brands Inc., a leading distributor of broad-line maintenance, repair and operations products serving clients in the U.S., Canada, and Central America.

(more…)

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As Chief Marketing Officer, Tracy provides strategic guidance for DataSource client marketing initiatives as well as leadership in the continued growth of the DSI marketing services division. Tracy has tenured success in strategic evaluation, creation and integration of analytic driven, multi-channel marketing campaigns. Sloger's expertise is a result of time spent in thought leading agencies, Harte-Hanks, Bernstein-Rein and Saepio Technologies, where she advised some of the world's best known brands. Tracy also provides the unique understanding of operational challenges honed from owning and operating a retail business herself. Tracy's broad knowledge of direct, brand, loyalty, inbound and integrated marketing strategy provides a solid foundation for advising DataSource clients in efforts to reach their marketing goals.

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Compliance-Icon-orangeLeading a marketing department for a financial services firm is not easy. Investment vehicles such as REITs, mutual funds, private placements, and other financial products are all heavily regulated by multiple governing bodies. Day-to-day marketing efforts generally revolve around producing collateral materials in the form of brochures, e-mail campaigns, shareholder letters, and other documents and materials that require strict compliance. As a marketing manager, it is challenging just to finish the day knowing you met these objectives.

(more…)

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As Chief Marketing Officer, Tracy provides strategic guidance for DataSource client marketing initiatives as well as leadership in the continued growth of the DSI marketing services division. Tracy has tenured success in strategic evaluation, creation and integration of analytic driven, multi-channel marketing campaigns. Sloger's expertise is a result of time spent in thought leading agencies, Harte-Hanks, Bernstein-Rein and Saepio Technologies, where she advised some of the world's best known brands. Tracy also provides the unique understanding of operational challenges honed from owning and operating a retail business herself. Tracy's broad knowledge of direct, brand, loyalty, inbound and integrated marketing strategy provides a solid foundation for advising DataSource clients in efforts to reach their marketing goals.

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DataSource-MEG NRA ShowGreetings from the windy city of Chicago, where I’m wrapping up the MEG Show (Marketing Executive Group) and heading to the NRA Show (National Restaurant Association) to walk the HUGE exhibit show at McCormick Place.

(more…)

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Vice President of Business Development, Katie Dunbar, has spent much of her career working with brands and helping them execute their marketing messaging more effectively. Over the past 12 years Dunbar has worked closely in the restaurant space with brands like Quiznos, Noodles &Co, Smashburger, Wingstop and Garbanzos Mediterranean Grill. She is a Northwestern graduate and when not working she is trying to beat our Vice President of Operations, Lorie Verdi, in tennis.

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Promoting a company’s brand through marketing and print is important to maximize profits. Whether it’s Marketing, Supply Chain, Training, or Human Resources; each department has its own roles, goals and responsibilities. Download the DataSource guide on MSPs and how they use integrated technology solutions and managed services to streamline efforts across departments.

About 

As Chief Marketing Officer, Tracy provides strategic guidance for DataSource client marketing initiatives as well as leadership in the continued growth of the DSI marketing services division. Tracy has tenured success in strategic evaluation, creation and integration of analytic driven, multi-channel marketing campaigns. Sloger's expertise is a result of time spent in thought leading agencies, Harte-Hanks, Bernstein-Rein and Saepio Technologies, where she advised some of the world's best known brands. Tracy also provides the unique understanding of operational challenges honed from owning and operating a retail business herself. Tracy's broad knowledge of direct, brand, loyalty, inbound and integrated marketing strategy provides a solid foundation for advising DataSource clients in efforts to reach their marketing goals.

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Promoting through marketing and print is a crucial tool in expanding a brand’s customer base, delivering high-quality products and maximizing profits. Often the challenge is striking the right balance between the departments responsible for finding the best fit for the company’s marketing and printing needs. Whether it’s Marketing, Supply Chain, Training, Human Resources or some combination, each department has its own – and sometimes conflicting – roles and responsibilities. (more…)

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(KANSAS CITY, MO) — DataSource, Inc., one of America’s leading managed marketing operations services providers, has finalized a divestment transaction by announcing the sale of their automotive division to Dayton, OH-based Reynolds and Reynolds. DataSource Inc., is a portfolio company of Philadelphia-based Iverness Graham, who acquired the Company in 2012, and oversaw the transaction of the sale to Reynolds and Reynolds. (more…)

About 

As Chief Marketing Officer, Tracy provides strategic guidance for DataSource client marketing initiatives as well as leadership in the continued growth of the DSI marketing services division. Tracy has tenured success in strategic evaluation, creation and integration of analytic driven, multi-channel marketing campaigns. Sloger's expertise is a result of time spent in thought leading agencies, Harte-Hanks, Bernstein-Rein and Saepio Technologies, where she advised some of the world's best known brands. Tracy also provides the unique understanding of operational challenges honed from owning and operating a retail business herself. Tracy's broad knowledge of direct, brand, loyalty, inbound and integrated marketing strategy provides a solid foundation for advising DataSource clients in efforts to reach their marketing goals.

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Major changes in the way businesses market to mobile customers was the highlight of 2013. Smartphone popularity continues to improve and mobile marketing is no longer just important, it is a necessity.

Research shows that the growth in mobile use will only continue to increase, so it is important for distributed marketing managers to know their channels and be able to distinguish how their campaigns perform on mobile devices through tools and analytics. (more…)

About 

As Chief Marketing Officer, Tracy provides strategic guidance for DataSource client marketing initiatives as well as leadership in the continued growth of the DSI marketing services division. Tracy has tenured success in strategic evaluation, creation and integration of analytic driven, multi-channel marketing campaigns. Sloger's expertise is a result of time spent in thought leading agencies, Harte-Hanks, Bernstein-Rein and Saepio Technologies, where she advised some of the world's best known brands. Tracy also provides the unique understanding of operational challenges honed from owning and operating a retail business herself. Tracy's broad knowledge of direct, brand, loyalty, inbound and integrated marketing strategy provides a solid foundation for advising DataSource clients in efforts to reach their marketing goals.

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From Kansas City Business Journal

DataSource adds tasty addition to client menu: P.F. Chang’s

Kansas City-based DataSource, Inc. has scored a contract with Asian restaurant chain P.F. Chang’s. This is the first time DataSource has worked with the chain. (more…)

About 

As Chief Marketing Officer, Tracy provides strategic guidance for DataSource client marketing initiatives as well as leadership in the continued growth of the DSI marketing services division. Tracy has tenured success in strategic evaluation, creation and integration of analytic driven, multi-channel marketing campaigns. Sloger's expertise is a result of time spent in thought leading agencies, Harte-Hanks, Bernstein-Rein and Saepio Technologies, where she advised some of the world's best known brands. Tracy also provides the unique understanding of operational challenges honed from owning and operating a retail business herself. Tracy's broad knowledge of direct, brand, loyalty, inbound and integrated marketing strategy provides a solid foundation for advising DataSource clients in efforts to reach their marketing goals.

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Marketing asset management is complicated. As a marketer, you are often asked for files and collateral several times a day, in addition to being asked to version pieces of creative that may have already been done. The points below demonstrate how technology in a distributed marketing management platform is used to make the most of marketing assets and reduce ongoing costs.

Asset duplication (more…)

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As Chief Marketing Officer, Tracy provides strategic guidance for DataSource client marketing initiatives as well as leadership in the continued growth of the DSI marketing services division. Tracy has tenured success in strategic evaluation, creation and integration of analytic driven, multi-channel marketing campaigns. Sloger's expertise is a result of time spent in thought leading agencies, Harte-Hanks, Bernstein-Rein and Saepio Technologies, where she advised some of the world's best known brands. Tracy also provides the unique understanding of operational challenges honed from owning and operating a retail business herself. Tracy's broad knowledge of direct, brand, loyalty, inbound and integrated marketing strategy provides a solid foundation for advising DataSource clients in efforts to reach their marketing goals.

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MAM-Benefits2

No matter the name — Marketing Asset Management or Distributed Marketing Platform — marketers at big brands with multiple local markets or agents are in need of solutions that make their time more efficient and campaigns more cost effective. One-size-fits-all software served as the initial solution to many of these everyday problems, but the technology has evolved.

(more…)

About 

As Chief Marketing Officer, Tracy provides strategic guidance for DataSource client marketing initiatives as well as leadership in the continued growth of the DSI marketing services division. Tracy has tenured success in strategic evaluation, creation and integration of analytic driven, multi-channel marketing campaigns. Sloger's expertise is a result of time spent in thought leading agencies, Harte-Hanks, Bernstein-Rein and Saepio Technologies, where she advised some of the world's best known brands. Tracy also provides the unique understanding of operational challenges honed from owning and operating a retail business herself. Tracy's broad knowledge of direct, brand, loyalty, inbound and integrated marketing strategy provides a solid foundation for advising DataSource clients in efforts to reach their marketing goals.

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(KANSAS CITY, MO) DataSource, Inc., one of America’s leading managed services providers in the marketing resource management space, announced today its recognition in the “Cool Vendors in CRM Marketing Applications” for 2014 by Gartner. The March 2014 report, authored by Principal Analyst, Kim Collins et al., outlines, “This year’s Cool Vendors for CRM marketing applications provide robust asset management, MRM in a business process outsourcing model, integrated marketing solutions for small or midsize businesses, communities for constituent-based industries, and a cross-channel customer engagement platform.” (more…)

About 

As Chief Marketing Officer, Tracy provides strategic guidance for DataSource client marketing initiatives as well as leadership in the continued growth of the DSI marketing services division. Tracy has tenured success in strategic evaluation, creation and integration of analytic driven, multi-channel marketing campaigns. Sloger's expertise is a result of time spent in thought leading agencies, Harte-Hanks, Bernstein-Rein and Saepio Technologies, where she advised some of the world's best known brands. Tracy also provides the unique understanding of operational challenges honed from owning and operating a retail business herself. Tracy's broad knowledge of direct, brand, loyalty, inbound and integrated marketing strategy provides a solid foundation for advising DataSource clients in efforts to reach their marketing goals.

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MRM in a Managed Services Environment

corp_418_coolVendor2014_refresh_nonoutlinesIt’s 2:13 PM and I am in flight. Southwest. WiFi. It’s been a long day, made even longer with a flight in which I have no excuse not to tackle my inbox of unanswered emails. Then it happens. Suddenly the work of 11 months has paid off. I am smiling ear to ear. I receive one of the best emails I have received in a long time. It’s from Kim Collins at Gartner. We have been named a Gartner Cool Vendor in CRM Marketing Applications, 2014. Not only that, but what is written perfectly describes what we do and the pain we solve.

(more…)

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As Chief Marketing Officer, Tracy provides strategic guidance for DataSource client marketing initiatives as well as leadership in the continued growth of the DSI marketing services division. Tracy has tenured success in strategic evaluation, creation and integration of analytic driven, multi-channel marketing campaigns. Sloger's expertise is a result of time spent in thought leading agencies, Harte-Hanks, Bernstein-Rein and Saepio Technologies, where she advised some of the world's best known brands. Tracy also provides the unique understanding of operational challenges honed from owning and operating a retail business herself. Tracy's broad knowledge of direct, brand, loyalty, inbound and integrated marketing strategy provides a solid foundation for advising DataSource clients in efforts to reach their marketing goals.

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No matter the name — Marketing Asset Management or Distributed Marketing Platform — marketers at big brands with multiple local markets or agents are in need of solutions that make their time more efficient and campaigns more cost effective. One-size-fits-all software served as the initial solution to many of these everyday problems, but the technology has evolved.

About 

As Chief Marketing Officer, Tracy provides strategic guidance for DataSource client marketing initiatives as well as leadership in the continued growth of the DSI marketing services division. Tracy has tenured success in strategic evaluation, creation and integration of analytic driven, multi-channel marketing campaigns. Sloger's expertise is a result of time spent in thought leading agencies, Harte-Hanks, Bernstein-Rein and Saepio Technologies, where she advised some of the world's best known brands. Tracy also provides the unique understanding of operational challenges honed from owning and operating a retail business herself. Tracy's broad knowledge of direct, brand, loyalty, inbound and integrated marketing strategy provides a solid foundation for advising DataSource clients in efforts to reach their marketing goals.

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(KANSAS CITY, MO) — April 1, 2014 — DataSource, Inc., one of America’s leading managed marketing services providers, announced today they have signed an agreement with a multi-brand restaurant operator with over 190 facilities, to provide supply chain management services, e-mail integration, and multi-channel marketing campaign support. (more…)

About 

As Chief Marketing Officer, Tracy provides strategic guidance for DataSource client marketing initiatives as well as leadership in the continued growth of the DSI marketing services division. Tracy has tenured success in strategic evaluation, creation and integration of analytic driven, multi-channel marketing campaigns. Sloger's expertise is a result of time spent in thought leading agencies, Harte-Hanks, Bernstein-Rein and Saepio Technologies, where she advised some of the world's best known brands. Tracy also provides the unique understanding of operational challenges honed from owning and operating a retail business herself. Tracy's broad knowledge of direct, brand, loyalty, inbound and integrated marketing strategy provides a solid foundation for advising DataSource clients in efforts to reach their marketing goals.

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history
U.S. companies spend an average of two to three percent of total revenue on marketing printed materials and related services, inclusive of the direct expenses and the more significant indirect expense. Often, these products are considered “non-core,” but they are usually mission-critical, touching every aspect of the organization. Branded products span the organization, whether manufacturing, sales, marketing, training, human resources or other aspects of day-to-day business. Despite their importance to every business, branded materials are often relegated to the “indirect spend” category, setting up a situation where they are managed more by exception and issue, rather than as proactively as they should be. (more…)

About 

Well-known throughout the industry for bringing new ideas to market, David brings 25 years of senior-executive experience in outsourced print procurement to DataSource. He has an extensive background in print and electronic document solutions, volume billing services, and marketing services. He is credited for bringing a new, innovative services approach to the document management life cycle. His focus on client satisfaction led to sustained sales growth in his previous associations with Reynolds & Reynolds (where he became the company's youngest vice president), Relizon and as president of Workflow. At Workflow, David led an ambitious transformation that included new client-driven technology and a renewed emphasis on services and client satisfaction. Workflow's clients benefited from his focus on new services and an accelerated product development approach. Workflow saw increased profitability, and clients saw a stronger return on investment through this services-driven approach. He integrates the same passion for customer satisfaction, commitment to growth, enthusiasm and excitement into his efforts at DataSource.

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With small marketing budgets and even smaller marketing teams, for brands without a marketing asset management solution, the creation of marketing collateral is typically done by one person who creates one version, one piece at a time, then creates versions for the local market as needed. We call these “one-offs.” So, one poster for a brand with 500 locations could take weeks to version. While it may initially appear that one employee can handle content creation without putting a strain on the finances of a company, the truth is that this method is inefficient. (more…)

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As Chief Marketing Officer, Tracy provides strategic guidance for DataSource client marketing initiatives as well as leadership in the continued growth of the DSI marketing services division. Tracy has tenured success in strategic evaluation, creation and integration of analytic driven, multi-channel marketing campaigns. Sloger's expertise is a result of time spent in thought leading agencies, Harte-Hanks, Bernstein-Rein and Saepio Technologies, where she advised some of the world's best known brands. Tracy also provides the unique understanding of operational challenges honed from owning and operating a retail business herself. Tracy's broad knowledge of direct, brand, loyalty, inbound and integrated marketing strategy provides a solid foundation for advising DataSource clients in efforts to reach their marketing goals.

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Local Market Materials Automation

A common process for procuring local marketing materials is a “one-off” request that often looks like this: local users fill out a form or call someone in the home office to request what they need. What follows is a series of emails, phone calls, drafted proofs and editing. (more…)

About 

Vice President of Business Development, Katie Dunbar, has spent much of her career working with brands and helping them execute their marketing messaging more effectively. Over the past 12 years Dunbar has worked closely in the restaurant space with brands like Quiznos, Noodles &Co, Smashburger, Wingstop and Garbanzos Mediterranean Grill. She is a Northwestern graduate and when not working she is trying to beat our Vice President of Operations, Lorie Verdi, in tennis.

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LSM
Local Store Marketing, or “neighborhood marketing,” refers to complex and variable distribution based on the needs of individual business locales. This means meeting the needs of the store based on consumer, competition and store characteristics on a local level. The issue is that Local Store Marketing is becoming more complex. The challenge of local marketing execution involves timely, accurate integration of messaging across multiple channels. In the DataSource “Local Store Marketing” guide, learn what tools are out there for companies to implement successful branded campaigns fast. (more…)

About 

Vice President of Business Development, Katie Dunbar, has spent much of her career working with brands and helping them execute their marketing messaging more effectively. Over the past 12 years Dunbar has worked closely in the restaurant space with brands like Quiznos, Noodles &Co, Smashburger, Wingstop and Garbanzos Mediterranean Grill. She is a Northwestern graduate and when not working she is trying to beat our Vice President of Operations, Lorie Verdi, in tennis.

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shutterstock_98250224-(1)

Identify Cost Savings Opportunities Through Centralized Procurement

Procurement and distribution tasks are a major area where a company can create cost savings and efficiencies. However, companies are discovering these tasks are spread across several individuals in their organization, each responsible for supplier selecting, budgeting, executing orders, invoice approval, directing distribution and managing supplier relationships for their individual departments. In “Success with Supply Chain Management: Gaining Control and Reduce Costs by Eliminating Silo Buying” you can learn how to identify these silos and recognize cost savings. (more…)

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As Chief Marketing Officer, Tracy provides strategic guidance for DataSource client marketing initiatives as well as leadership in the continued growth of the DSI marketing services division. Tracy has tenured success in strategic evaluation, creation and integration of analytic driven, multi-channel marketing campaigns. Sloger's expertise is a result of time spent in thought leading agencies, Harte-Hanks, Bernstein-Rein and Saepio Technologies, where she advised some of the world's best known brands. Tracy also provides the unique understanding of operational challenges honed from owning and operating a retail business herself. Tracy's broad knowledge of direct, brand, loyalty, inbound and integrated marketing strategy provides a solid foundation for advising DataSource clients in efforts to reach their marketing goals.

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Leading Brand Supply Chain and Marketing Operations Services Provider Partners with Members-Only Flooring Resource

(KANSAS CITY, MO) DataSource, Inc., one of America’s leading brand supply chain and marketing operations services providers, announced they have signed an agreement with the largest trade-only wholesale flooring source in North America. (more…)

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As Chief Marketing Officer, Tracy provides strategic guidance for DataSource client marketing initiatives as well as leadership in the continued growth of the DSI marketing services division. Tracy has tenured success in strategic evaluation, creation and integration of analytic driven, multi-channel marketing campaigns. Sloger's expertise is a result of time spent in thought leading agencies, Harte-Hanks, Bernstein-Rein and Saepio Technologies, where she advised some of the world's best known brands. Tracy also provides the unique understanding of operational challenges honed from owning and operating a retail business herself. Tracy's broad knowledge of direct, brand, loyalty, inbound and integrated marketing strategy provides a solid foundation for advising DataSource clients in efforts to reach their marketing goals.

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Marketing technology is constantly evolving. Distributed marketing managers must have their eyes on emerging trends because successful distributed marketing depends on a company’s ability to effectively utilize and integrate these evolving technologies. Once harnessed, marketing technologies can enable highly efficient, localized cross channel campaigns that promise a high return on marketing investment for distributed marketing organizations.

About 

As Chief Marketing Officer, Tracy provides strategic guidance for DataSource client marketing initiatives as well as leadership in the continued growth of the DSI marketing services division. Tracy has tenured success in strategic evaluation, creation and integration of analytic driven, multi-channel marketing campaigns. Sloger's expertise is a result of time spent in thought leading agencies, Harte-Hanks, Bernstein-Rein and Saepio Technologies, where she advised some of the world's best known brands. Tracy also provides the unique understanding of operational challenges honed from owning and operating a retail business herself. Tracy's broad knowledge of direct, brand, loyalty, inbound and integrated marketing strategy provides a solid foundation for advising DataSource clients in efforts to reach their marketing goals.

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Leading Brand Supply Chain and Marketing Operations Services Company Partners with Top North American Waste Receptacle Provider

(KANSAS CITY, MO) DataSource Inc., one of America’s leading managed services providers, announced they have signed an agreement with North America’s leading manufacturer of waste handling and recycling equipment to provide promotional item services. The terms of the new agreement primarily include the handling of promotional items for distributed locations. (more…)

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As Chief Marketing Officer, Tracy provides strategic guidance for DataSource client marketing initiatives as well as leadership in the continued growth of the DSI marketing services division. Tracy has tenured success in strategic evaluation, creation and integration of analytic driven, multi-channel marketing campaigns. Sloger's expertise is a result of time spent in thought leading agencies, Harte-Hanks, Bernstein-Rein and Saepio Technologies, where she advised some of the world's best known brands. Tracy also provides the unique understanding of operational challenges honed from owning and operating a retail business herself. Tracy's broad knowledge of direct, brand, loyalty, inbound and integrated marketing strategy provides a solid foundation for advising DataSource clients in efforts to reach their marketing goals.

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DMMT---Graphic
Marketing technology is constantly evolving. Distributed marketing managers must have their eyes on emerging trends because successful distributed marketing depends on a company’s ability to effectively utilize and integrate these evolving technologies. Once harnessed, marketing technologies can enable highly efficient, localized cross channel campaigns that promise a high return on marketing investment for distributed marketing organizations. (more…)

About 

As Chief Marketing Officer, Tracy provides strategic guidance for DataSource client marketing initiatives as well as leadership in the continued growth of the DSI marketing services division. Tracy has tenured success in strategic evaluation, creation and integration of analytic driven, multi-channel marketing campaigns. Sloger's expertise is a result of time spent in thought leading agencies, Harte-Hanks, Bernstein-Rein and Saepio Technologies, where she advised some of the world's best known brands. Tracy also provides the unique understanding of operational challenges honed from owning and operating a retail business herself. Tracy's broad knowledge of direct, brand, loyalty, inbound and integrated marketing strategy provides a solid foundation for advising DataSource clients in efforts to reach their marketing goals.

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New Facilities Will Support Office Mission and Accommodate Increased Staff

(KANSAS CITY, MO) DataSource, Inc., one of America’s leading managed services providers, has announced that its Dallas Regional Office has leased brand new warehouse space in Coppell, TX. The move will accommodate recent staff growth and enable the Dallas Regional Office to continue to maintain its significant presence in the Dallas/Fort Worth region. (more…)

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As Chief Marketing Officer, Tracy provides strategic guidance for DataSource client marketing initiatives as well as leadership in the continued growth of the DSI marketing services division. Tracy has tenured success in strategic evaluation, creation and integration of analytic driven, multi-channel marketing campaigns. Sloger's expertise is a result of time spent in thought leading agencies, Harte-Hanks, Bernstein-Rein and Saepio Technologies, where she advised some of the world's best known brands. Tracy also provides the unique understanding of operational challenges honed from owning and operating a retail business herself. Tracy's broad knowledge of direct, brand, loyalty, inbound and integrated marketing strategy provides a solid foundation for advising DataSource clients in efforts to reach their marketing goals.

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Making the most of resources through the use of a distributed marketing management platform that encompasses both services and technology, helps maximize your Return on Marketing Investment. Download the DataSource guide on how DMM platforms maximize campaign performance and see how you can save.

Ignite-DSI

Leading Restaurant Operator Partners with Branded Supply Chain Services Provider

(KANSAS CITY, MO) DataSource, Inc., one of America’s leading managed services providers, announced they have signed an agreement with Ignite Restaurant Group to provide print supply chain management services. The Ignite Group owns and operates brands that include Joe’s Crab Shack, Romano’s Macaroni Grill and Brick House Tavern + Tap. (more…)

About 

As Chief Marketing Officer, Tracy provides strategic guidance for DataSource client marketing initiatives as well as leadership in the continued growth of the DSI marketing services division. Tracy has tenured success in strategic evaluation, creation and integration of analytic driven, multi-channel marketing campaigns. Sloger's expertise is a result of time spent in thought leading agencies, Harte-Hanks, Bernstein-Rein and Saepio Technologies, where she advised some of the world's best known brands. Tracy also provides the unique understanding of operational challenges honed from owning and operating a retail business herself. Tracy's broad knowledge of direct, brand, loyalty, inbound and integrated marketing strategy provides a solid foundation for advising DataSource clients in efforts to reach their marketing goals.

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Dear DataSource…

Now that 2014 is here you have your marketing calendar ready to go. Right?

I know it is. Full of deadlines, assignments, and best intentions, your calendar is a fantastic resource – an easily-referenced guide to your goals. As you give it some last minute tweaks, here are some things to consider:

Think about other deadlines

While your product announcements and releases are scheduled for the year, you may want to add a few days to your printing schedule. You know exactly what materials need to be designed and ordered, and we know which paper stock will make it pop and where to spot varnish to draw the eye. But add a few days to your deadline. The estimation process can take more time than expected, and then you’re left deciding if you want the lowest price or a met deadline. (more…)

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As Chief Marketing Officer, Tracy provides strategic guidance for DataSource client marketing initiatives as well as leadership in the continued growth of the DSI marketing services division. Tracy has tenured success in strategic evaluation, creation and integration of analytic driven, multi-channel marketing campaigns. Sloger's expertise is a result of time spent in thought leading agencies, Harte-Hanks, Bernstein-Rein and Saepio Technologies, where she advised some of the world's best known brands. Tracy also provides the unique understanding of operational challenges honed from owning and operating a retail business herself. Tracy's broad knowledge of direct, brand, loyalty, inbound and integrated marketing strategy provides a solid foundation for advising DataSource clients in efforts to reach their marketing goals.

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DataSource recently caught up with Renee Middleton; Vice President of Marketing at Taco John’s International, Inc.; to discuss their relationship with the leading provider of branded supply chain management.

Taco John’s originally partnered with DataSource in 2007. The partnership has allowed the restaurant chain to capitalize on DataSource’s industry expertise, innovative technology and robust managed services. DataSource has helped enable the local market while maintaining brand control, increase speed to market, and reduce costs through efficiencies. Middleton said, “Taco John’s is on an extremely aggressive trajectory for new restaurants, sales and profits – and DataSource is a part of the game plan to achieve these goals.”
(more…)

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As Chief Marketing Officer, Tracy provides strategic guidance for DataSource client marketing initiatives as well as leadership in the continued growth of the DSI marketing services division. Tracy has tenured success in strategic evaluation, creation and integration of analytic driven, multi-channel marketing campaigns. Sloger's expertise is a result of time spent in thought leading agencies, Harte-Hanks, Bernstein-Rein and Saepio Technologies, where she advised some of the world's best known brands. Tracy also provides the unique understanding of operational challenges honed from owning and operating a retail business herself. Tracy's broad knowledge of direct, brand, loyalty, inbound and integrated marketing strategy provides a solid foundation for advising DataSource clients in efforts to reach their marketing goals.

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“We picked DataSource because we wanted a company to expand with us as we grow.”

“Things are constantly changing in our industry. DataSource does a great job being responsive to our changes.”

“DataSource knows our business and understands how we operate. We are constantly moving and they keep us on track.”

Exclusive community of graphic communications providers offers additional resources

KANSAS CITY, Mo.–(BUSINESS WIRE)–DataSource Inc., one of America’s leading managed services providers, has been selected for the Xerox Premier Partners Global Network of leading graphic communications providers. Companies are invited to join by Xerox Corporation based upon their success in meeting their customers’ communications needs through the innovative use of digital technologies, including Xerox digital printing presses and solutions. (more…)

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As Chief Marketing Officer, Tracy provides strategic guidance for DataSource client marketing initiatives as well as leadership in the continued growth of the DSI marketing services division. Tracy has tenured success in strategic evaluation, creation and integration of analytic driven, multi-channel marketing campaigns. Sloger's expertise is a result of time spent in thought leading agencies, Harte-Hanks, Bernstein-Rein and Saepio Technologies, where she advised some of the world's best known brands. Tracy also provides the unique understanding of operational challenges honed from owning and operating a retail business herself. Tracy's broad knowledge of direct, brand, loyalty, inbound and integrated marketing strategy provides a solid foundation for advising DataSource clients in efforts to reach their marketing goals.

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“DataSource is always quick to respond. Their pricing is good and they always make recommendations rather than just filling orders.”

KANSAS CITY, Mo.–(BUSINESS WIRE)–DataSource, Inc., one of America’s leading managed services providers, has announced the launch of MarketNow, a comprehensive integrated marketing services solution. The company, which is now celebrating its 25th year, has also unveiled its new corporate identity with the promise to “Power Your Brand,” reflecting enhanced services and recent organizational growth. (more…)

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Our New Look

We have had a busy 6 months. Hard at work on our new look, we are excited to reveal it to you! Please watch our video and look around our site to see our exciting changes. Sign up for The Source and engage with us over the coming months as we talk about the best practices for marketing resource management, multi-channel local marketing, innovative marketing technology and efficient brand supply chain practices.

While you are here, we want to tell you more about our new look and why we decided to create it. There are several reasons companies rebrand; growth, new offerings, movement into a market, new audience, relevancy, mergers and acquisitions, competitive market shifts and more. At DataSource, we are experiencing several.
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About 

Well-known throughout the industry for bringing new ideas to market, David brings 25 years of senior-executive experience in outsourced print procurement to DataSource. He has an extensive background in print and electronic document solutions, volume billing services, and marketing services. He is credited for bringing a new, innovative services approach to the document management life cycle. His focus on client satisfaction led to sustained sales growth in his previous associations with Reynolds & Reynolds (where he became the company's youngest vice president), Relizon and as president of Workflow. At Workflow, David led an ambitious transformation that included new client-driven technology and a renewed emphasis on services and client satisfaction. Workflow's clients benefited from his focus on new services and an accelerated product development approach. Workflow saw increased profitability, and clients saw a stronger return on investment through this services-driven approach. He integrates the same passion for customer satisfaction, commitment to growth, enthusiasm and excitement into his efforts at DataSource.

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Anne_image
DataSource is pleased to welcome Anne Johnson as their new Human Resources Manager. Anne’s professional history in Human Resources includes HR Representative, HR Generalist and Benefits Administrator. She holds an undergraduate degree is in Human Resources Management, a graduate degree in Management and recently obtained her Professional in Human Resources Certificate. Anne brings 15 years of HR experience, working for companies such as YRC Worldwide, MIQ Logistics and INTL FCStone, Inc.

“DataSource offers a wide range of products in one location. Convenience is the number one reason I like working with DataSource.”

“The technology is great. It makes it easy for us to find previously ordered items and get them quickly.”

Procurement and distribution tasks are a major area where a company can create cost savings and efficiencies. However, companies find these tasks are spread across their organization. In “Success with Supply Chain Management” you can learn how to identify these silos and recognize cost savings.

With so much savings found in functional vendor/partner relationships, it’s easy to see why more companies are working with marketing and print supply chain management groups. Combined direct and indirect savings typically eclipse the savings found through better purchasing alone by a multiple of six.

Local Store Marketing, or “neighborhood marketing,” refers to complex and variable distribution based on the needs of individual business locales. In the DataSource “Local Store Marketing” guide learn what tools are out there for companies to implement successful branded campaigns fast.

William Grant needed greater visibility of point of sales and marketing event materials for its 18 brands. DataSource helped re-engineer production and distribution processes and now manages their entire marketing inventory. With Brand Store, MarketNow’s ecommerce platform, William Grant can easily track marketing material spending across all its brands. The result: William Grant gained significant cost savings, including lowering production and deployment costs for each order by 25%-40%.

See how this growing restaurant group centralized and streamlined the sourcing and production of marketing, training and operational materials to realize a combined savings of over 30%, all while improving service to the chain of over 415 restaurants, collaboration between corporate and in-market teams and execution of local marketing initiatives.

tania_thomas_vcropTania Thomas, Senior Supply Chain Manager at DataSource, Inc. completed requirements for Certified Supply Chain Professional from The Association for Operations Management (APICS). Thomas, a seven-year DataSource, Inc. employee, earned the top operations certification through an examination process that demonstrates advanced knowledge and organizational skills in supply chain operations. (more…)

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Clifford Blodgett joins the DataSource marketing team to strategize interactive communications, website management, social media, content strategy, industry tradeshows and overall lead generation. Clifford began his 5 years of experience when he was recruited by a New York City luxury hospitality public relations firm to handle press release and media relations. His position eventually included branding and online strategies, utilizing social media and SEO. He left the company when his family moved to Kansas City, MO. (more…)

About 

As Chief Marketing Officer, Tracy provides strategic guidance for DataSource client marketing initiatives as well as leadership in the continued growth of the DSI marketing services division. Tracy has tenured success in strategic evaluation, creation and integration of analytic driven, multi-channel marketing campaigns. Sloger's expertise is a result of time spent in thought leading agencies, Harte-Hanks, Bernstein-Rein and Saepio Technologies, where she advised some of the world's best known brands. Tracy also provides the unique understanding of operational challenges honed from owning and operating a retail business herself. Tracy's broad knowledge of direct, brand, loyalty, inbound and integrated marketing strategy provides a solid foundation for advising DataSource clients in efforts to reach their marketing goals.

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Leading managed services provider expands U.S. locations
KANSAS CITY, MO (June 24, 2013) – DataSource, Inc., one of America’s leading managed services providers, has purchased Integrated Document Solutions (IDS), a single source provider of business communications and document management services, including warehousing and distribution. (more…)

Industry veteran selected to support expansion goals for leading managed services provider
KANSAS CITY, MO (May 30, 2013) – DataSource, Inc., one of America’s leading managed services providers, announced the addition of Robert J. Cronin to its Board of Directors. (more…)

Tracy Sloger Joins Managed Services Leader
(KANSAS CITY, Mo) DataSource, Inc., one of America’s leading managed services providers, is pleased to announce that Tracy Sloger has joined the company as Vice President, Marketing.
Sloger will develop and lead marketing strategies to achieve DataSource’s continued growth goals and will be directly responsible for the company’s rebranding efforts and the expansion of the marketing service division. (more…)

Eugene Arokiasamy Joins DataSource Executive Team
(KANSAS CITY, Mo) DataSource, Inc., one of America’s leading print supply chain management companies, has promoted Eugene Arokiasamy, formerly Director of Information Technology (IT), as its Vice President, Technology and Professional Services, effective immediately. (more…)

About 

As Chief Marketing Officer, Tracy provides strategic guidance for DataSource client marketing initiatives as well as leadership in the continued growth of the DSI marketing services division. Tracy has tenured success in strategic evaluation, creation and integration of analytic driven, multi-channel marketing campaigns. Sloger's expertise is a result of time spent in thought leading agencies, Harte-Hanks, Bernstein-Rein and Saepio Technologies, where she advised some of the world's best known brands. Tracy also provides the unique understanding of operational challenges honed from owning and operating a retail business herself. Tracy's broad knowledge of direct, brand, loyalty, inbound and integrated marketing strategy provides a solid foundation for advising DataSource clients in efforts to reach their marketing goals.

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Leading Print Supply Chain Management Company Promotes Successful President
KANSAS CITY, Mo. — DataSource, Inc., one of America’s leading supply chain management companies, announced today the promotion of its President, David Holland, to Chief Executive Officer. (more…)

Leading Print Supply Chain Management Company Releases New Efficient, Interactive Marketing Solution
(KANSAS CITY, Mo) DataSource, Inc., one of America’s leading print supply chain management companies announced today the rollout of MarketNow-Customer Relationship Management (CRM) Solutions, its newest customized business offering that will source, produce and deploy a wide array of marketing components for its restaurant/hospitality, automotive, financial and general commercial clients. (more…)

News & Press

See what’s new in branded supply chain management and meet the top players in recent press.

This retail brand was looking for a flexible, scalable and full-service agency partner that could work with their corporate marketing department, other agency entities and existing brand standards to develop and execute campaigns multiple channels, from design through production. See how DataSource quickly adopted brand understanding, delivered brand compliant creative concepts, seamlessly integrated with production to deliver effective, on-time, on message, and on-budget creative.

About 

As Chief Marketing Officer, Tracy provides strategic guidance for DataSource client marketing initiatives as well as leadership in the continued growth of the DSI marketing services division. Tracy has tenured success in strategic evaluation, creation and integration of analytic driven, multi-channel marketing campaigns. Sloger's expertise is a result of time spent in thought leading agencies, Harte-Hanks, Bernstein-Rein and Saepio Technologies, where she advised some of the world's best known brands. Tracy also provides the unique understanding of operational challenges honed from owning and operating a retail business herself. Tracy's broad knowledge of direct, brand, loyalty, inbound and integrated marketing strategy provides a solid foundation for advising DataSource clients in efforts to reach their marketing goals.

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As one financial services retailer grew to over 900 locations in 20 states, it needed a distributed marketing management solution that fulfilled collateral orders efficiently, functioning as an effective web-based solution to deliver multi-channel materials to multiple brands across their local markets. See how the DataSource solution streamlined to drive efficiencies and effectiveness in marketing execution.

About 

As Chief Marketing Officer, Tracy provides strategic guidance for DataSource client marketing initiatives as well as leadership in the continued growth of the DSI marketing services division. Tracy has tenured success in strategic evaluation, creation and integration of analytic driven, multi-channel marketing campaigns. Sloger's expertise is a result of time spent in thought leading agencies, Harte-Hanks, Bernstein-Rein and Saepio Technologies, where she advised some of the world's best known brands. Tracy also provides the unique understanding of operational challenges honed from owning and operating a retail business herself. Tracy's broad knowledge of direct, brand, loyalty, inbound and integrated marketing strategy provides a solid foundation for advising DataSource clients in efforts to reach their marketing goals.

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See how a 700 location hotel chain was  able to streamline procurement, enable local ordering and improve local market billing processes to reduce production costs by 17%, save significant labor hours, improve franchisee satisfaction and allow the national teams to refocus on strategic initiatives.

About 

As Chief Marketing Officer, Tracy provides strategic guidance for DataSource client marketing initiatives as well as leadership in the continued growth of the DSI marketing services division. Tracy has tenured success in strategic evaluation, creation and integration of analytic driven, multi-channel marketing campaigns. Sloger's expertise is a result of time spent in thought leading agencies, Harte-Hanks, Bernstein-Rein and Saepio Technologies, where she advised some of the world's best known brands. Tracy also provides the unique understanding of operational challenges honed from owning and operating a retail business herself. Tracy's broad knowledge of direct, brand, loyalty, inbound and integrated marketing strategy provides a solid foundation for advising DataSource clients in efforts to reach their marketing goals.

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See how one growing 400+ location healthcare organization unified departments, streamlined the creation and distribution of marketing, recruiting and training materials to reduce costs by 22%, better serve their local markets and empower company growth.

About 

As Chief Marketing Officer, Tracy provides strategic guidance for DataSource client marketing initiatives as well as leadership in the continued growth of the DSI marketing services division. Tracy has tenured success in strategic evaluation, creation and integration of analytic driven, multi-channel marketing campaigns. Sloger's expertise is a result of time spent in thought leading agencies, Harte-Hanks, Bernstein-Rein and Saepio Technologies, where she advised some of the world's best known brands. Tracy also provides the unique understanding of operational challenges honed from owning and operating a retail business herself. Tracy's broad knowledge of direct, brand, loyalty, inbound and integrated marketing strategy provides a solid foundation for advising DataSource clients in efforts to reach their marketing goals.

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Need help focusing your team on the strategic initiatives that drive business? Let MaaS resources manage complex marketing execution and channel expertise and free your time and resources. Download and learn: What is MaaS? How can it benefit Your Brand? How do I champion MaaS for my organization?

About 

As Chief Marketing Officer, Tracy provides strategic guidance for DataSource client marketing initiatives as well as leadership in the continued growth of the DSI marketing services division. Tracy has tenured success in strategic evaluation, creation and integration of analytic driven, multi-channel marketing campaigns. Sloger's expertise is a result of time spent in thought leading agencies, Harte-Hanks, Bernstein-Rein and Saepio Technologies, where she advised some of the world's best known brands. Tracy also provides the unique understanding of operational challenges honed from owning and operating a retail business herself. Tracy's broad knowledge of direct, brand, loyalty, inbound and integrated marketing strategy provides a solid foundation for advising DataSource clients in efforts to reach their marketing goals.

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With 14 locations in a few states, a small retail brand had high growth goals to open over 50 stores, across 20 states, in one year.  See how the retailer achieved their goals with help from DataSource, by reducing internal labor in marketing and accounting as well as decreasing hard costs by 10% per location when compared to previous opening costs…

About 

As Chief Marketing Officer, Tracy provides strategic guidance for DataSource client marketing initiatives as well as leadership in the continued growth of the DSI marketing services division. Tracy has tenured success in strategic evaluation, creation and integration of analytic driven, multi-channel marketing campaigns. Sloger's expertise is a result of time spent in thought leading agencies, Harte-Hanks, Bernstein-Rein and Saepio Technologies, where she advised some of the world's best known brands. Tracy also provides the unique understanding of operational challenges honed from owning and operating a retail business herself. Tracy's broad knowledge of direct, brand, loyalty, inbound and integrated marketing strategy provides a solid foundation for advising DataSource clients in efforts to reach their marketing goals.

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(KANSAS CITY, MO) – September 11, 2014 — DataSource, Inc., one of America’s leading managed marketing services providers, announced today they have been retained by an internationally known baked goods and coffee chain to support their holiday retail merchandise execution during the 2014 holiday season.

DataSource will utilize its deep industry knowledge of providing branded retail merchandising solutions, encompassing the design, sourcing, production, and fulfillment of holiday retail merchandise this year. With over 7,000 stores in the United States, the brand is relying upon DataSource to identify the most effective and cost-efficient process to ensure quality and consistency for the brand’s holiday merchandise.

The brand is one of the world’s leading baked goods and coffee chain, with millions of customers each day in over 10,000 locations throughout the world, including 36 states in the US.

“All popular brands are founded upon not only their great products and service, but their customer experience,” said David Holland, CEO of DataSource. “DataSource branded merchandise specialists will identify the best and most efficient means of design, production and delivery to support the company’s efforts of implementing and executing a holiday merchandising campaign that drives sales and increases ROI for the local stores. We are honored to work with the brand and its franchise operators to bring fun products to the millions of customers they serve every day.”

About DataSource
DataSource, based in Kansas City, MO, is a leading provider of managed marketing operations services that, through best-in-class technology and process automation, empowers brand management across multi-location organizations such as franchises, supply and wholesale operations, distributed sales teams, retail, and restaurants. Services include production and distribution of integrated multi-channel marketing/advertising campaigns and materials for local markets, program design, sourcing, warehousing, fulfillment, and on-demand marketing technology and reporting. Visit DataSource at www.data-source.com and follow them on Facebook and Twitter @DataSourceInc

About 

As Chief Marketing Officer, Tracy provides strategic guidance for DataSource client marketing initiatives as well as leadership in the continued growth of the DSI marketing services division. Tracy has tenured success in strategic evaluation, creation and integration of analytic driven, multi-channel marketing campaigns. Sloger's expertise is a result of time spent in thought leading agencies, Harte-Hanks, Bernstein-Rein and Saepio Technologies, where she advised some of the world's best known brands. Tracy also provides the unique understanding of operational challenges honed from owning and operating a retail business herself. Tracy's broad knowledge of direct, brand, loyalty, inbound and integrated marketing strategy provides a solid foundation for advising DataSource clients in efforts to reach their marketing goals.

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WP10_CFC_500As digital marketing efforts evolve and traditional marketing efforts become more complex, Omni-Channel Marketing, has become a trendy topic amongst industry professionals. The practice is defined by coordinating marketing efforts through multiple channels working in tandem with one another to engage, inform, and mobilize an audience. (more…)

About 

As Chief Marketing Officer, Tracy provides strategic guidance for DataSource client marketing initiatives as well as leadership in the continued growth of the DSI marketing services division. Tracy has tenured success in strategic evaluation, creation and integration of analytic driven, multi-channel marketing campaigns. Sloger's expertise is a result of time spent in thought leading agencies, Harte-Hanks, Bernstein-Rein and Saepio Technologies, where she advised some of the world's best known brands. Tracy also provides the unique understanding of operational challenges honed from owning and operating a retail business herself. Tracy's broad knowledge of direct, brand, loyalty, inbound and integrated marketing strategy provides a solid foundation for advising DataSource clients in efforts to reach their marketing goals.

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It is essential to understand omni-channel marketing before implementing on behalf of your business or organization. This whitepaper serves as the foundation for identifying, planning, and executing an omni-channel campaign, a strategy that DataSource can support with…

About 

As Chief Marketing Officer, Tracy provides strategic guidance for DataSource client marketing initiatives as well as leadership in the continued growth of the DSI marketing services division. Tracy has tenured success in strategic evaluation, creation and integration of analytic driven, multi-channel marketing campaigns. Sloger's expertise is a result of time spent in thought leading agencies, Harte-Hanks, Bernstein-Rein and Saepio Technologies, where she advised some of the world's best known brands. Tracy also provides the unique understanding of operational challenges honed from owning and operating a retail business herself. Tracy's broad knowledge of direct, brand, loyalty, inbound and integrated marketing strategy provides a solid foundation for advising DataSource clients in efforts to reach their marketing goals.

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The restaurant marketing industry and the experts, gurus, and evangelists that reside in it, produce an endless amount of analysis, insight, advice, and thought leadership. This advice arrives omni-channel (yes, another buzzword) through social media, streaming videos, webinars, blogs, sponsored LinkedIn posts, and other vehicles of distribution. However, for the purpose of this blog post, we’re going to focus on influential news sites and blogs, and the writers behind them, who offer the sage-like advice that we, as marketers in the restaurant industry, aim to continually be aware of as the space continues to evolve. (more…)

About 

As Chief Marketing Officer, Tracy provides strategic guidance for DataSource client marketing initiatives as well as leadership in the continued growth of the DSI marketing services division. Tracy has tenured success in strategic evaluation, creation and integration of analytic driven, multi-channel marketing campaigns. Sloger's expertise is a result of time spent in thought leading agencies, Harte-Hanks, Bernstein-Rein and Saepio Technologies, where she advised some of the world's best known brands. Tracy also provides the unique understanding of operational challenges honed from owning and operating a retail business herself. Tracy's broad knowledge of direct, brand, loyalty, inbound and integrated marketing strategy provides a solid foundation for advising DataSource clients in efforts to reach their marketing goals.

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(KANSAS CITY, MO) – August 21, 2014 — DataSource, Inc., one of America’s leading managed marketing services providers, announced today that Compassionate Care, one of the leading hospice care providers in the United States, has contracted the Company to implement a Marketing Resource Management (MRM) program to support brand needs. (more…)

About 

As Chief Marketing Officer, Tracy provides strategic guidance for DataSource client marketing initiatives as well as leadership in the continued growth of the DSI marketing services division. Tracy has tenured success in strategic evaluation, creation and integration of analytic driven, multi-channel marketing campaigns. Sloger's expertise is a result of time spent in thought leading agencies, Harte-Hanks, Bernstein-Rein and Saepio Technologies, where she advised some of the world's best known brands. Tracy also provides the unique understanding of operational challenges honed from owning and operating a retail business herself. Tracy's broad knowledge of direct, brand, loyalty, inbound and integrated marketing strategy provides a solid foundation for advising DataSource clients in efforts to reach their marketing goals.

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If your creative team wants to rid of the tasks that keep them, well, “non-creative,” download “How to Keep Creative Focused on Creative” now and explore the challenges of, and solutions for, effectively blending creative marketing efforts for organizations with distributed marketing needs.

About 

As Chief Marketing Officer, Tracy provides strategic guidance for DataSource client marketing initiatives as well as leadership in the continued growth of the DSI marketing services division. Tracy has tenured success in strategic evaluation, creation and integration of analytic driven, multi-channel marketing campaigns. Sloger's expertise is a result of time spent in thought leading agencies, Harte-Hanks, Bernstein-Rein and Saepio Technologies, where she advised some of the world's best known brands. Tracy also provides the unique understanding of operational challenges honed from owning and operating a retail business herself. Tracy's broad knowledge of direct, brand, loyalty, inbound and integrated marketing strategy provides a solid foundation for advising DataSource clients in efforts to reach their marketing goals.

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WP8_CFC_500One of the challenges often facing creative marketing teams, especially those implementing campaigns for enterprise level brands and organizations, is how to develop creative marketing content, source production and disseminate it through various channels and to dozens, or even thousands of locations. (more…)

About 

As Chief Marketing Officer, Tracy provides strategic guidance for DataSource client marketing initiatives as well as leadership in the continued growth of the DSI marketing services division. Tracy has tenured success in strategic evaluation, creation and integration of analytic driven, multi-channel marketing campaigns. Sloger's expertise is a result of time spent in thought leading agencies, Harte-Hanks, Bernstein-Rein and Saepio Technologies, where she advised some of the world's best known brands. Tracy also provides the unique understanding of operational challenges honed from owning and operating a retail business herself. Tracy's broad knowledge of direct, brand, loyalty, inbound and integrated marketing strategy provides a solid foundation for advising DataSource clients in efforts to reach their marketing goals.

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DataSource Inc., one of America’s leading managed marketing services providers, today announced the promotion of Eugene Arokiasamy to Chief Technology Officer (CTO).

“Electing strategic, dedicated leaders is crucial to driving our key growth plans,” said David Holland, CEO and President of DataSource “I’ve had the opportunity to work closely with Eugene over the past six years in growing our technology capabilities and building stronger relationships with our clients. Our success is built on great people, intense commitment to our clients, and collaborative leadership that empowers critical customer knowledge. Eugene personifies these qualities.”

Arokiasamy is a dynamic technology leader with over 16 years’ experience in working directly on consumer websites, sales, products and systems with a clear understanding of how technology can solve challenges. In his eight-year tenure with DataSource, Arokiasamy has championed strategic planning, creating the blueprint for the company’s cutting-edge technology platform and executing the development of DataSource’s technology offerings to meet the ever-growing needs of its clients. He has also spear-headed the innovation, product development, and execution of DataSource’s proprietary software applications, setting DataSource apart from its competitors and creating multiple opportunities for revenue generation. Arokiasamy serves as a strategic counsel for clients in planning, designing and executing technology solutions on highly visible brand work, while engineering significant process improvements for both internal and external clients.

In his new role as CTO, Arokiasamy, will be responsible for the continued growth of DataSource’s technology offerings as well as managing the integration of digital tools and automation platforms into a robust Marketing Resource Management (MRM) environment. “In the last few years, DataSource has evolved dramatically to provide additional technology-based solutions that enable better processes, efficiency gains, and cost savings for our clients. It’s been exciting to be part of such a dynamic team,” expressed Arokiasamy. Arokiasamy will continue to lead engagements based on technology and tools, on behalf of leading brands like Applebee’s, William Grant, Bayada, Carlson Hotels and Pinkberry, to name a few.

“Our Marketing as a Service offering has been rapidly expanding to meet the ever-evolving needs of our clients, which has presented Eugene with an incredible opportunity to not only define the offering, but grow DataSource’s ability to respond to what our clients have been asking for,” said John Zell, COO at DataSource.

Arokiasamy will report to Zell, his promotion is effective immediately.

About DataSource

DataSource, based in Kansas City, MO, is a leading provider of managed marketing operations services that, through best-in-class technology and process automation, empowers brand management across multi-location organizations such as franchises, supply and wholesale operations, distributed sales teams, retail, and restaurants. Services include production and distribution of integrated multi-channel marketing/advertising campaigns and materials for local markets, program design, sourcing, warehousing, fulfillment, and on-demand marketing technology and reporting. Visit DataSource at www.data-source.com and follow them on Facebook and Twitter @DataSourceInc.

About 

As Chief Marketing Officer, Tracy provides strategic guidance for DataSource client marketing initiatives as well as leadership in the continued growth of the DSI marketing services division. Tracy has tenured success in strategic evaluation, creation and integration of analytic driven, multi-channel marketing campaigns. Sloger's expertise is a result of time spent in thought leading agencies, Harte-Hanks, Bernstein-Rein and Saepio Technologies, where she advised some of the world's best known brands. Tracy also provides the unique understanding of operational challenges honed from owning and operating a retail business herself. Tracy's broad knowledge of direct, brand, loyalty, inbound and integrated marketing strategy provides a solid foundation for advising DataSource clients in efforts to reach their marketing goals.

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DataSource Inc., one of America’s leading managed marketing services providers, today announced the promotion of Tracy Sloger to Chief Marketing Officer.

“As an organization known for providing blue chip brands with marketing solutions, it is crucial to have the leader of our own marketing team be someone our clients can identify with,” said David Holland, CEO and President of DataSource “Tracy Sloger exemplifies this role, as someone who leads by example, utilizing best-in-class marketing practices and technology, strengthening our core messaging while increasing our brand reach and exposure.”

Sloger, in her position as CMO, will be responsible for the go-to-market strategy and integrated marketing for the company. “It’s been a tremendous experience watching DataSource increase its client portfolio, be recognized by leading industry analysts and establish its brand in such a competitive market,” said Sloger. “I’m looking forward to playing a larger role in our continued expansion.” Her team will be responsible for overseeing brand strategy, delivering integrated marketing services for both DataSource and clients, leading marketing operations, and supporting strategic partnership development and acquisitions planning.

“Tracy has championed marketing’s role as an accountable business function, creating an integrated marketing approach from brand-to-demand, built our Marketing as a Services solution and our B2Local approach,” said, John Zell, COO of DataSource. “She was instrumental in DataSource being recognized as a Gartner cool Vendor in CRM Marketing Applications, 2014.”

Sloger, whose promotion is effective immediately, will report directly to Zell.

About DataSource

DataSource, based in Kansas City, MO, is a leading provider of managed marketing operations services that, through best-in-class technology and process automation, empowers brand management across multi-location organizations such as franchises, supply and wholesale operations, distributed sales teams, retail, and restaurants. Services include production and distribution of integrated multi-channel marketing/advertising campaigns and materials for local markets, program design, sourcing, warehousing, fulfillment, and on-demand marketing technology and reporting. Visit DataSource at www.data-source.com and follow them on Facebook and Twitter @DataSourceInc

About 

As Chief Marketing Officer, Tracy provides strategic guidance for DataSource client marketing initiatives as well as leadership in the continued growth of the DSI marketing services division. Tracy has tenured success in strategic evaluation, creation and integration of analytic driven, multi-channel marketing campaigns. Sloger's expertise is a result of time spent in thought leading agencies, Harte-Hanks, Bernstein-Rein and Saepio Technologies, where she advised some of the world's best known brands. Tracy also provides the unique understanding of operational challenges honed from owning and operating a retail business herself. Tracy's broad knowledge of direct, brand, loyalty, inbound and integrated marketing strategy provides a solid foundation for advising DataSource clients in efforts to reach their marketing goals.

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Defining Best In Class Marketing Resource Management - WP7_MRM_500

Marketers in large organizations with distributed locations such as restaurant, retail, financial, healthcare, and others have long been faced with the challenge of providing effective and consistent content to marketers at the local level. These individuals, often restaurant managers, franchise owners, store managers or local sales representatives, require content that is approved at the enterprise level but customized for their specific audience and market. (more…)

About 

As Chief Marketing Officer, Tracy provides strategic guidance for DataSource client marketing initiatives as well as leadership in the continued growth of the DSI marketing services division. Tracy has tenured success in strategic evaluation, creation and integration of analytic driven, multi-channel marketing campaigns. Sloger's expertise is a result of time spent in thought leading agencies, Harte-Hanks, Bernstein-Rein and Saepio Technologies, where she advised some of the world's best known brands. Tracy also provides the unique understanding of operational challenges honed from owning and operating a retail business herself. Tracy's broad knowledge of direct, brand, loyalty, inbound and integrated marketing strategy provides a solid foundation for advising DataSource clients in efforts to reach their marketing goals.

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From Supply Demand Chain Executive

SDCE-David HollandThe healthcare industry is highly personal, as doctors and nurses often know more about their patients than an individual’s own family. Home healthcare companies and regional networks of clinics must convey stability, strength and confidentiality when attempting to reach new patients and maintain current ones. In an industry that is also very competitive and constantly evolving, the ability to provide branded content with speed to market is paramount. To further complicate the process, healthcare service providers must meet local and state regulations, which requires an attention to detail and consistency across all marketing channels.

(more…)

About 

Well-known throughout the industry for bringing new ideas to market, David brings 25 years of senior-executive experience in outsourced print procurement to DataSource. He has an extensive background in print and electronic document solutions, volume billing services, and marketing services. He is credited for bringing a new, innovative services approach to the document management life cycle. His focus on client satisfaction led to sustained sales growth in his previous associations with Reynolds & Reynolds (where he became the company's youngest vice president), Relizon and as president of Workflow. At Workflow, David led an ambitious transformation that included new client-driven technology and a renewed emphasis on services and client satisfaction. Workflow's clients benefited from his focus on new services and an accelerated product development approach. Workflow saw increased profitability, and clients saw a stronger return on investment through this services-driven approach. He integrates the same passion for customer satisfaction, commitment to growth, enthusiasm and excitement into his efforts at DataSource.

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WP7_MRM

The benefits of Marketing Resource Management (MRM) for enterprise level businesses with distributed sales groups cannot be debated as most organizations that implement a MRM solution achieve desired results. In fact, according to a recent Gartner study, approximately 73% those who implemented an MRM campaign achieved their expected business objectives, 23% reported that they exceeded expectations, and only 6% were worse than expected.

(more…)

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As Chief Marketing Officer, Tracy provides strategic guidance for DataSource client marketing initiatives as well as leadership in the continued growth of the DSI marketing services division. Tracy has tenured success in strategic evaluation, creation and integration of analytic driven, multi-channel marketing campaigns. Sloger's expertise is a result of time spent in thought leading agencies, Harte-Hanks, Bernstein-Rein and Saepio Technologies, where she advised some of the world's best known brands. Tracy also provides the unique understanding of operational challenges honed from owning and operating a retail business herself. Tracy's broad knowledge of direct, brand, loyalty, inbound and integrated marketing strategy provides a solid foundation for advising DataSource clients in efforts to reach their marketing goals.

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Whether your brand has implemented marketing resource management (MRM) and you are considering a change, or you are just starting to feel the growing pains that push you toward considering MRM for the first time, this guide will help. Download “Defining Best-in-Class Marketing Resource Management,” and learn more.

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As Chief Marketing Officer, Tracy provides strategic guidance for DataSource client marketing initiatives as well as leadership in the continued growth of the DSI marketing services division. Tracy has tenured success in strategic evaluation, creation and integration of analytic driven, multi-channel marketing campaigns. Sloger's expertise is a result of time spent in thought leading agencies, Harte-Hanks, Bernstein-Rein and Saepio Technologies, where she advised some of the world's best known brands. Tracy also provides the unique understanding of operational challenges honed from owning and operating a retail business herself. Tracy's broad knowledge of direct, brand, loyalty, inbound and integrated marketing strategy provides a solid foundation for advising DataSource clients in efforts to reach their marketing goals.

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Leadership-ZELL

(KANSAS CITY, MO) – June 30, 2014 — DataSource Inc., one of America’s leading managed marketing services providers, announced today they have hired John Zell as Chief Operating Officer, effective immediately.

(more…)

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As Chief Marketing Officer, Tracy provides strategic guidance for DataSource client marketing initiatives as well as leadership in the continued growth of the DSI marketing services division. Tracy has tenured success in strategic evaluation, creation and integration of analytic driven, multi-channel marketing campaigns. Sloger's expertise is a result of time spent in thought leading agencies, Harte-Hanks, Bernstein-Rein and Saepio Technologies, where she advised some of the world's best known brands. Tracy also provides the unique understanding of operational challenges honed from owning and operating a retail business herself. Tracy's broad knowledge of direct, brand, loyalty, inbound and integrated marketing strategy provides a solid foundation for advising DataSource clients in efforts to reach their marketing goals.

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(KANSAS CITY, MO) – June 26, 2014 — DataSource, Inc., one of America’s leading managed marketing services providers, announced they have entered into an agreement with one of the fastest growing restaurant chains in the United States to provide Marketing Resource Management (MRM) as well as print and marketing supply chain management services.

(more…)

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As Chief Marketing Officer, Tracy provides strategic guidance for DataSource client marketing initiatives as well as leadership in the continued growth of the DSI marketing services division. Tracy has tenured success in strategic evaluation, creation and integration of analytic driven, multi-channel marketing campaigns. Sloger's expertise is a result of time spent in thought leading agencies, Harte-Hanks, Bernstein-Rein and Saepio Technologies, where she advised some of the world's best known brands. Tracy also provides the unique understanding of operational challenges honed from owning and operating a retail business herself. Tracy's broad knowledge of direct, brand, loyalty, inbound and integrated marketing strategy provides a solid foundation for advising DataSource clients in efforts to reach their marketing goals.

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icon-technologyBrand Management can be defined as a marketing function that requires one to develop position, maintain, and leverage a brand to best attract and retain clients and customers. Consistency in messaging and design convey stability, responsibility, and trust with customers and resonate with both current and potential audiences. While attracting new customers is important, retaining brand equity with existing customers is paramount and cost efficient, as according to Understanding Customers by Ruby Newell-Legner, “It costs six times more to attract a new customer than it does to keep an old one.”

(more…)

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As Chief Marketing Officer, Tracy provides strategic guidance for DataSource client marketing initiatives as well as leadership in the continued growth of the DSI marketing services division. Tracy has tenured success in strategic evaluation, creation and integration of analytic driven, multi-channel marketing campaigns. Sloger's expertise is a result of time spent in thought leading agencies, Harte-Hanks, Bernstein-Rein and Saepio Technologies, where she advised some of the world's best known brands. Tracy also provides the unique understanding of operational challenges honed from owning and operating a retail business herself. Tracy's broad knowledge of direct, brand, loyalty, inbound and integrated marketing strategy provides a solid foundation for advising DataSource clients in efforts to reach their marketing goals.

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(KANSAS CITY, MO) – June 16, 2014 — DataSource, Inc., one of America’s leading managed marketing services providers, announced today they have been retained by a prominent international freight carrier to provide brand supply chain solutions as they continue to increase coverage and sales efforts. (more…)

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As Chief Marketing Officer, Tracy provides strategic guidance for DataSource client marketing initiatives as well as leadership in the continued growth of the DSI marketing services division. Tracy has tenured success in strategic evaluation, creation and integration of analytic driven, multi-channel marketing campaigns. Sloger's expertise is a result of time spent in thought leading agencies, Harte-Hanks, Bernstein-Rein and Saepio Technologies, where she advised some of the world's best known brands. Tracy also provides the unique understanding of operational challenges honed from owning and operating a retail business herself. Tracy's broad knowledge of direct, brand, loyalty, inbound and integrated marketing strategy provides a solid foundation for advising DataSource clients in efforts to reach their marketing goals.

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MAM_COVER3It is a common perception for those outside marketing, particularly for those not familiar with distributed marketing nuances, that once a piece of collateral material — be it a brochure, logo, flyer or presentation — is created, that the project is done. To those of us that run marketing within enterprise organizations with distributed locations or sales representatives, we know that creating and receiving approval for marketing collateral is only the beginning of the challenge!

(more…)

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As Chief Marketing Officer, Tracy provides strategic guidance for DataSource client marketing initiatives as well as leadership in the continued growth of the DSI marketing services division. Tracy has tenured success in strategic evaluation, creation and integration of analytic driven, multi-channel marketing campaigns. Sloger's expertise is a result of time spent in thought leading agencies, Harte-Hanks, Bernstein-Rein and Saepio Technologies, where she advised some of the world's best known brands. Tracy also provides the unique understanding of operational challenges honed from owning and operating a retail business herself. Tracy's broad knowledge of direct, brand, loyalty, inbound and integrated marketing strategy provides a solid foundation for advising DataSource clients in efforts to reach their marketing goals.

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Last week’s message at the Direct Marketing Association Integrated Marketing Week in New York was clear; marketers must deliver great customer experience through integrated marketing across multiple channels; web, social, mobile, broadcast, email, in-store, outdoor and beyond. In a panel discussion led by Linda Gharib, SVP of Digital Marketing for Citigroup and Margot Vaughan, SVP for MasterCard the take-away was that marketers and agencies alike are challenged with the task of implementing omni-channel marketing; a seamless, consistent, relevant message available when customers demand necessary information. They stated, “For brand messaging to be effective marketers must understand what phase of the journey customers are experiencing. For example, brand messaging must reflect whether customers are on boarding or current customers.”

(more…)

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As Vice President of Business Development, Robin facilitates organizations to navigate an omni-channel world. She is a customer centric marketing leader with a proven track record of leading strategic marketing and product initiatives that deliver revenue and results. Her expertise in optimizing the marketing mix and launching brand strategies has led multiple organizations that she has represented to experience bottom-line growth and ROI. She has spoken at numerous national conferences on multi-channel marketing and also has served as judge for the International Direct Marketing ECHO Awards.

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Open-Email-Icon

In addition to drafting smart content and ensuring the delivery process is sound, how do marketers increase their brand reach and open rates? (more…)

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As Chief Marketing Officer, Tracy provides strategic guidance for DataSource client marketing initiatives as well as leadership in the continued growth of the DSI marketing services division. Tracy has tenured success in strategic evaluation, creation and integration of analytic driven, multi-channel marketing campaigns. Sloger's expertise is a result of time spent in thought leading agencies, Harte-Hanks, Bernstein-Rein and Saepio Technologies, where she advised some of the world's best known brands. Tracy also provides the unique understanding of operational challenges honed from owning and operating a retail business herself. Tracy's broad knowledge of direct, brand, loyalty, inbound and integrated marketing strategy provides a solid foundation for advising DataSource clients in efforts to reach their marketing goals.

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Effective Local Store Marketing

From ChainStoreAge.com

CSA-5292014MAY 29, 2014

By David Holland, DataSource

Local store marketing, or “neighborhood marketing,” refers to complex and variable distribution based on the needs of individual business locations. Many local marketing campaigns take place in a reactive, disruptive, and last minute environment. These responsive situations provide the greatest opportunity for an emotional connection with the consumer – which is why local store marketing is so important. (more…)

About 

Well-known throughout the industry for bringing new ideas to market, David brings 25 years of senior-executive experience in outsourced print procurement to DataSource. He has an extensive background in print and electronic document solutions, volume billing services, and marketing services. He is credited for bringing a new, innovative services approach to the document management life cycle. His focus on client satisfaction led to sustained sales growth in his previous associations with Reynolds & Reynolds (where he became the company's youngest vice president), Relizon and as president of Workflow. At Workflow, David led an ambitious transformation that included new client-driven technology and a renewed emphasis on services and client satisfaction. Workflow's clients benefited from his focus on new services and an accelerated product development approach. Workflow saw increased profitability, and clients saw a stronger return on investment through this services-driven approach. He integrates the same passion for customer satisfaction, commitment to growth, enthusiasm and excitement into his efforts at DataSource.

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(KANSAS CITY, MO) – May 28, 2014 — DataSource, Inc., one of America’s leading managed services providers, announced they have entered into an agreement with Interline Brands Inc., a leading distributor of broad-line maintenance, repair and operations products serving clients in the U.S., Canada, and Central America.

(more…)

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As Chief Marketing Officer, Tracy provides strategic guidance for DataSource client marketing initiatives as well as leadership in the continued growth of the DSI marketing services division. Tracy has tenured success in strategic evaluation, creation and integration of analytic driven, multi-channel marketing campaigns. Sloger's expertise is a result of time spent in thought leading agencies, Harte-Hanks, Bernstein-Rein and Saepio Technologies, where she advised some of the world's best known brands. Tracy also provides the unique understanding of operational challenges honed from owning and operating a retail business herself. Tracy's broad knowledge of direct, brand, loyalty, inbound and integrated marketing strategy provides a solid foundation for advising DataSource clients in efforts to reach their marketing goals.

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Compliance-Icon-orangeLeading a marketing department for a financial services firm is not easy. Investment vehicles such as REITs, mutual funds, private placements, and other financial products are all heavily regulated by multiple governing bodies. Day-to-day marketing efforts generally revolve around producing collateral materials in the form of brochures, e-mail campaigns, shareholder letters, and other documents and materials that require strict compliance. As a marketing manager, it is challenging just to finish the day knowing you met these objectives.

(more…)

About 

As Chief Marketing Officer, Tracy provides strategic guidance for DataSource client marketing initiatives as well as leadership in the continued growth of the DSI marketing services division. Tracy has tenured success in strategic evaluation, creation and integration of analytic driven, multi-channel marketing campaigns. Sloger's expertise is a result of time spent in thought leading agencies, Harte-Hanks, Bernstein-Rein and Saepio Technologies, where she advised some of the world's best known brands. Tracy also provides the unique understanding of operational challenges honed from owning and operating a retail business herself. Tracy's broad knowledge of direct, brand, loyalty, inbound and integrated marketing strategy provides a solid foundation for advising DataSource clients in efforts to reach their marketing goals.

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DataSource-MEG NRA ShowGreetings from the windy city of Chicago, where I’m wrapping up the MEG Show (Marketing Executive Group) and heading to the NRA Show (National Restaurant Association) to walk the HUGE exhibit show at McCormick Place.

(more…)

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Vice President of Business Development, Katie Dunbar, has spent much of her career working with brands and helping them execute their marketing messaging more effectively. Over the past 12 years Dunbar has worked closely in the restaurant space with brands like Quiznos, Noodles &Co, Smashburger, Wingstop and Garbanzos Mediterranean Grill. She is a Northwestern graduate and when not working she is trying to beat our Vice President of Operations, Lorie Verdi, in tennis.

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Promoting a company’s brand through marketing and print is important to maximize profits. Whether it’s Marketing, Supply Chain, Training, or Human Resources; each department has its own roles, goals and responsibilities. Download the DataSource guide on MSPs and how they use integrated technology solutions and managed services to streamline efforts across departments.

About 

As Chief Marketing Officer, Tracy provides strategic guidance for DataSource client marketing initiatives as well as leadership in the continued growth of the DSI marketing services division. Tracy has tenured success in strategic evaluation, creation and integration of analytic driven, multi-channel marketing campaigns. Sloger's expertise is a result of time spent in thought leading agencies, Harte-Hanks, Bernstein-Rein and Saepio Technologies, where she advised some of the world's best known brands. Tracy also provides the unique understanding of operational challenges honed from owning and operating a retail business herself. Tracy's broad knowledge of direct, brand, loyalty, inbound and integrated marketing strategy provides a solid foundation for advising DataSource clients in efforts to reach their marketing goals.

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Promoting through marketing and print is a crucial tool in expanding a brand’s customer base, delivering high-quality products and maximizing profits. Often the challenge is striking the right balance between the departments responsible for finding the best fit for the company’s marketing and printing needs. Whether it’s Marketing, Supply Chain, Training, Human Resources or some combination, each department has its own – and sometimes conflicting – roles and responsibilities. (more…)

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(KANSAS CITY, MO) — DataSource, Inc., one of America’s leading managed marketing operations services providers, has finalized a divestment transaction by announcing the sale of their automotive division to Dayton, OH-based Reynolds and Reynolds. DataSource Inc., is a portfolio company of Philadelphia-based Iverness Graham, who acquired the Company in 2012, and oversaw the transaction of the sale to Reynolds and Reynolds. (more…)

About 

As Chief Marketing Officer, Tracy provides strategic guidance for DataSource client marketing initiatives as well as leadership in the continued growth of the DSI marketing services division. Tracy has tenured success in strategic evaluation, creation and integration of analytic driven, multi-channel marketing campaigns. Sloger's expertise is a result of time spent in thought leading agencies, Harte-Hanks, Bernstein-Rein and Saepio Technologies, where she advised some of the world's best known brands. Tracy also provides the unique understanding of operational challenges honed from owning and operating a retail business herself. Tracy's broad knowledge of direct, brand, loyalty, inbound and integrated marketing strategy provides a solid foundation for advising DataSource clients in efforts to reach their marketing goals.

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Major changes in the way businesses market to mobile customers was the highlight of 2013. Smartphone popularity continues to improve and mobile marketing is no longer just important, it is a necessity.

Research shows that the growth in mobile use will only continue to increase, so it is important for distributed marketing managers to know their channels and be able to distinguish how their campaigns perform on mobile devices through tools and analytics. (more…)

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As Chief Marketing Officer, Tracy provides strategic guidance for DataSource client marketing initiatives as well as leadership in the continued growth of the DSI marketing services division. Tracy has tenured success in strategic evaluation, creation and integration of analytic driven, multi-channel marketing campaigns. Sloger's expertise is a result of time spent in thought leading agencies, Harte-Hanks, Bernstein-Rein and Saepio Technologies, where she advised some of the world's best known brands. Tracy also provides the unique understanding of operational challenges honed from owning and operating a retail business herself. Tracy's broad knowledge of direct, brand, loyalty, inbound and integrated marketing strategy provides a solid foundation for advising DataSource clients in efforts to reach their marketing goals.

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From Kansas City Business Journal

DataSource adds tasty addition to client menu: P.F. Chang’s

Kansas City-based DataSource, Inc. has scored a contract with Asian restaurant chain P.F. Chang’s. This is the first time DataSource has worked with the chain. (more…)

About 

As Chief Marketing Officer, Tracy provides strategic guidance for DataSource client marketing initiatives as well as leadership in the continued growth of the DSI marketing services division. Tracy has tenured success in strategic evaluation, creation and integration of analytic driven, multi-channel marketing campaigns. Sloger's expertise is a result of time spent in thought leading agencies, Harte-Hanks, Bernstein-Rein and Saepio Technologies, where she advised some of the world's best known brands. Tracy also provides the unique understanding of operational challenges honed from owning and operating a retail business herself. Tracy's broad knowledge of direct, brand, loyalty, inbound and integrated marketing strategy provides a solid foundation for advising DataSource clients in efforts to reach their marketing goals.

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Marketing asset management is complicated. As a marketer, you are often asked for files and collateral several times a day, in addition to being asked to version pieces of creative that may have already been done. The points below demonstrate how technology in a distributed marketing management platform is used to make the most of marketing assets and reduce ongoing costs.

Asset duplication (more…)

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As Chief Marketing Officer, Tracy provides strategic guidance for DataSource client marketing initiatives as well as leadership in the continued growth of the DSI marketing services division. Tracy has tenured success in strategic evaluation, creation and integration of analytic driven, multi-channel marketing campaigns. Sloger's expertise is a result of time spent in thought leading agencies, Harte-Hanks, Bernstein-Rein and Saepio Technologies, where she advised some of the world's best known brands. Tracy also provides the unique understanding of operational challenges honed from owning and operating a retail business herself. Tracy's broad knowledge of direct, brand, loyalty, inbound and integrated marketing strategy provides a solid foundation for advising DataSource clients in efforts to reach their marketing goals.

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MAM-Benefits2

No matter the name — Marketing Asset Management or Distributed Marketing Platform — marketers at big brands with multiple local markets or agents are in need of solutions that make their time more efficient and campaigns more cost effective. One-size-fits-all software served as the initial solution to many of these everyday problems, but the technology has evolved.

(more…)

About 

As Chief Marketing Officer, Tracy provides strategic guidance for DataSource client marketing initiatives as well as leadership in the continued growth of the DSI marketing services division. Tracy has tenured success in strategic evaluation, creation and integration of analytic driven, multi-channel marketing campaigns. Sloger's expertise is a result of time spent in thought leading agencies, Harte-Hanks, Bernstein-Rein and Saepio Technologies, where she advised some of the world's best known brands. Tracy also provides the unique understanding of operational challenges honed from owning and operating a retail business herself. Tracy's broad knowledge of direct, brand, loyalty, inbound and integrated marketing strategy provides a solid foundation for advising DataSource clients in efforts to reach their marketing goals.

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(KANSAS CITY, MO) DataSource, Inc., one of America’s leading managed services providers in the marketing resource management space, announced today its recognition in the “Cool Vendors in CRM Marketing Applications” for 2014 by Gartner. The March 2014 report, authored by Principal Analyst, Kim Collins et al., outlines, “This year’s Cool Vendors for CRM marketing applications provide robust asset management, MRM in a business process outsourcing model, integrated marketing solutions for small or midsize businesses, communities for constituent-based industries, and a cross-channel customer engagement platform.” (more…)

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As Chief Marketing Officer, Tracy provides strategic guidance for DataSource client marketing initiatives as well as leadership in the continued growth of the DSI marketing services division. Tracy has tenured success in strategic evaluation, creation and integration of analytic driven, multi-channel marketing campaigns. Sloger's expertise is a result of time spent in thought leading agencies, Harte-Hanks, Bernstein-Rein and Saepio Technologies, where she advised some of the world's best known brands. Tracy also provides the unique understanding of operational challenges honed from owning and operating a retail business herself. Tracy's broad knowledge of direct, brand, loyalty, inbound and integrated marketing strategy provides a solid foundation for advising DataSource clients in efforts to reach their marketing goals.

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MRM in a Managed Services Environment

corp_418_coolVendor2014_refresh_nonoutlinesIt’s 2:13 PM and I am in flight. Southwest. WiFi. It’s been a long day, made even longer with a flight in which I have no excuse not to tackle my inbox of unanswered emails. Then it happens. Suddenly the work of 11 months has paid off. I am smiling ear to ear. I receive one of the best emails I have received in a long time. It’s from Kim Collins at Gartner. We have been named a Gartner Cool Vendor in CRM Marketing Applications, 2014. Not only that, but what is written perfectly describes what we do and the pain we solve.

(more…)

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As Chief Marketing Officer, Tracy provides strategic guidance for DataSource client marketing initiatives as well as leadership in the continued growth of the DSI marketing services division. Tracy has tenured success in strategic evaluation, creation and integration of analytic driven, multi-channel marketing campaigns. Sloger's expertise is a result of time spent in thought leading agencies, Harte-Hanks, Bernstein-Rein and Saepio Technologies, where she advised some of the world's best known brands. Tracy also provides the unique understanding of operational challenges honed from owning and operating a retail business herself. Tracy's broad knowledge of direct, brand, loyalty, inbound and integrated marketing strategy provides a solid foundation for advising DataSource clients in efforts to reach their marketing goals.

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No matter the name — Marketing Asset Management or Distributed Marketing Platform — marketers at big brands with multiple local markets or agents are in need of solutions that make their time more efficient and campaigns more cost effective. One-size-fits-all software served as the initial solution to many of these everyday problems, but the technology has evolved.

About 

As Chief Marketing Officer, Tracy provides strategic guidance for DataSource client marketing initiatives as well as leadership in the continued growth of the DSI marketing services division. Tracy has tenured success in strategic evaluation, creation and integration of analytic driven, multi-channel marketing campaigns. Sloger's expertise is a result of time spent in thought leading agencies, Harte-Hanks, Bernstein-Rein and Saepio Technologies, where she advised some of the world's best known brands. Tracy also provides the unique understanding of operational challenges honed from owning and operating a retail business herself. Tracy's broad knowledge of direct, brand, loyalty, inbound and integrated marketing strategy provides a solid foundation for advising DataSource clients in efforts to reach their marketing goals.

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(KANSAS CITY, MO) — April 1, 2014 — DataSource, Inc., one of America’s leading managed marketing services providers, announced today they have signed an agreement with a multi-brand restaurant operator with over 190 facilities, to provide supply chain management services, e-mail integration, and multi-channel marketing campaign support. (more…)

About 

As Chief Marketing Officer, Tracy provides strategic guidance for DataSource client marketing initiatives as well as leadership in the continued growth of the DSI marketing services division. Tracy has tenured success in strategic evaluation, creation and integration of analytic driven, multi-channel marketing campaigns. Sloger's expertise is a result of time spent in thought leading agencies, Harte-Hanks, Bernstein-Rein and Saepio Technologies, where she advised some of the world's best known brands. Tracy also provides the unique understanding of operational challenges honed from owning and operating a retail business herself. Tracy's broad knowledge of direct, brand, loyalty, inbound and integrated marketing strategy provides a solid foundation for advising DataSource clients in efforts to reach their marketing goals.

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history
U.S. companies spend an average of two to three percent of total revenue on marketing printed materials and related services, inclusive of the direct expenses and the more significant indirect expense. Often, these products are considered “non-core,” but they are usually mission-critical, touching every aspect of the organization. Branded products span the organization, whether manufacturing, sales, marketing, training, human resources or other aspects of day-to-day business. Despite their importance to every business, branded materials are often relegated to the “indirect spend” category, setting up a situation where they are managed more by exception and issue, rather than as proactively as they should be. (more…)

About 

Well-known throughout the industry for bringing new ideas to market, David brings 25 years of senior-executive experience in outsourced print procurement to DataSource. He has an extensive background in print and electronic document solutions, volume billing services, and marketing services. He is credited for bringing a new, innovative services approach to the document management life cycle. His focus on client satisfaction led to sustained sales growth in his previous associations with Reynolds & Reynolds (where he became the company's youngest vice president), Relizon and as president of Workflow. At Workflow, David led an ambitious transformation that included new client-driven technology and a renewed emphasis on services and client satisfaction. Workflow's clients benefited from his focus on new services and an accelerated product development approach. Workflow saw increased profitability, and clients saw a stronger return on investment through this services-driven approach. He integrates the same passion for customer satisfaction, commitment to growth, enthusiasm and excitement into his efforts at DataSource.

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With small marketing budgets and even smaller marketing teams, for brands without a marketing asset management solution, the creation of marketing collateral is typically done by one person who creates one version, one piece at a time, then creates versions for the local market as needed. We call these “one-offs.” So, one poster for a brand with 500 locations could take weeks to version. While it may initially appear that one employee can handle content creation without putting a strain on the finances of a company, the truth is that this method is inefficient. (more…)

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As Chief Marketing Officer, Tracy provides strategic guidance for DataSource client marketing initiatives as well as leadership in the continued growth of the DSI marketing services division. Tracy has tenured success in strategic evaluation, creation and integration of analytic driven, multi-channel marketing campaigns. Sloger's expertise is a result of time spent in thought leading agencies, Harte-Hanks, Bernstein-Rein and Saepio Technologies, where she advised some of the world's best known brands. Tracy also provides the unique understanding of operational challenges honed from owning and operating a retail business herself. Tracy's broad knowledge of direct, brand, loyalty, inbound and integrated marketing strategy provides a solid foundation for advising DataSource clients in efforts to reach their marketing goals.

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Local Market Materials Automation

A common process for procuring local marketing materials is a “one-off” request that often looks like this: local users fill out a form or call someone in the home office to request what they need. What follows is a series of emails, phone calls, drafted proofs and editing. (more…)

About 

Vice President of Business Development, Katie Dunbar, has spent much of her career working with brands and helping them execute their marketing messaging more effectively. Over the past 12 years Dunbar has worked closely in the restaurant space with brands like Quiznos, Noodles &Co, Smashburger, Wingstop and Garbanzos Mediterranean Grill. She is a Northwestern graduate and when not working she is trying to beat our Vice President of Operations, Lorie Verdi, in tennis.

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LSM
Local Store Marketing, or “neighborhood marketing,” refers to complex and variable distribution based on the needs of individual business locales. This means meeting the needs of the store based on consumer, competition and store characteristics on a local level. The issue is that Local Store Marketing is becoming more complex. The challenge of local marketing execution involves timely, accurate integration of messaging across multiple channels. In the DataSource “Local Store Marketing” guide, learn what tools are out there for companies to implement successful branded campaigns fast. (more…)

About 

Vice President of Business Development, Katie Dunbar, has spent much of her career working with brands and helping them execute their marketing messaging more effectively. Over the past 12 years Dunbar has worked closely in the restaurant space with brands like Quiznos, Noodles &Co, Smashburger, Wingstop and Garbanzos Mediterranean Grill. She is a Northwestern graduate and when not working she is trying to beat our Vice President of Operations, Lorie Verdi, in tennis.

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shutterstock_98250224-(1)

Identify Cost Savings Opportunities Through Centralized Procurement

Procurement and distribution tasks are a major area where a company can create cost savings and efficiencies. However, companies are discovering these tasks are spread across several individuals in their organization, each responsible for supplier selecting, budgeting, executing orders, invoice approval, directing distribution and managing supplier relationships for their individual departments. In “Success with Supply Chain Management: Gaining Control and Reduce Costs by Eliminating Silo Buying” you can learn how to identify these silos and recognize cost savings. (more…)

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As Chief Marketing Officer, Tracy provides strategic guidance for DataSource client marketing initiatives as well as leadership in the continued growth of the DSI marketing services division. Tracy has tenured success in strategic evaluation, creation and integration of analytic driven, multi-channel marketing campaigns. Sloger's expertise is a result of time spent in thought leading agencies, Harte-Hanks, Bernstein-Rein and Saepio Technologies, where she advised some of the world's best known brands. Tracy also provides the unique understanding of operational challenges honed from owning and operating a retail business herself. Tracy's broad knowledge of direct, brand, loyalty, inbound and integrated marketing strategy provides a solid foundation for advising DataSource clients in efforts to reach their marketing goals.

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Leading Brand Supply Chain and Marketing Operations Services Provider Partners with Members-Only Flooring Resource

(KANSAS CITY, MO) DataSource, Inc., one of America’s leading brand supply chain and marketing operations services providers, announced they have signed an agreement with the largest trade-only wholesale flooring source in North America. (more…)

About 

As Chief Marketing Officer, Tracy provides strategic guidance for DataSource client marketing initiatives as well as leadership in the continued growth of the DSI marketing services division. Tracy has tenured success in strategic evaluation, creation and integration of analytic driven, multi-channel marketing campaigns. Sloger's expertise is a result of time spent in thought leading agencies, Harte-Hanks, Bernstein-Rein and Saepio Technologies, where she advised some of the world's best known brands. Tracy also provides the unique understanding of operational challenges honed from owning and operating a retail business herself. Tracy's broad knowledge of direct, brand, loyalty, inbound and integrated marketing strategy provides a solid foundation for advising DataSource clients in efforts to reach their marketing goals.

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Marketing technology is constantly evolving. Distributed marketing managers must have their eyes on emerging trends because successful distributed marketing depends on a company’s ability to effectively utilize and integrate these evolving technologies. Once harnessed, marketing technologies can enable highly efficient, localized cross channel campaigns that promise a high return on marketing investment for distributed marketing organizations.

About 

As Chief Marketing Officer, Tracy provides strategic guidance for DataSource client marketing initiatives as well as leadership in the continued growth of the DSI marketing services division. Tracy has tenured success in strategic evaluation, creation and integration of analytic driven, multi-channel marketing campaigns. Sloger's expertise is a result of time spent in thought leading agencies, Harte-Hanks, Bernstein-Rein and Saepio Technologies, where she advised some of the world's best known brands. Tracy also provides the unique understanding of operational challenges honed from owning and operating a retail business herself. Tracy's broad knowledge of direct, brand, loyalty, inbound and integrated marketing strategy provides a solid foundation for advising DataSource clients in efforts to reach their marketing goals.

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Leading Brand Supply Chain and Marketing Operations Services Company Partners with Top North American Waste Receptacle Provider

(KANSAS CITY, MO) DataSource Inc., one of America’s leading managed services providers, announced they have signed an agreement with North America’s leading manufacturer of waste handling and recycling equipment to provide promotional item services. The terms of the new agreement primarily include the handling of promotional items for distributed locations. (more…)

About 

As Chief Marketing Officer, Tracy provides strategic guidance for DataSource client marketing initiatives as well as leadership in the continued growth of the DSI marketing services division. Tracy has tenured success in strategic evaluation, creation and integration of analytic driven, multi-channel marketing campaigns. Sloger's expertise is a result of time spent in thought leading agencies, Harte-Hanks, Bernstein-Rein and Saepio Technologies, where she advised some of the world's best known brands. Tracy also provides the unique understanding of operational challenges honed from owning and operating a retail business herself. Tracy's broad knowledge of direct, brand, loyalty, inbound and integrated marketing strategy provides a solid foundation for advising DataSource clients in efforts to reach their marketing goals.

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DMMT---Graphic
Marketing technology is constantly evolving. Distributed marketing managers must have their eyes on emerging trends because successful distributed marketing depends on a company’s ability to effectively utilize and integrate these evolving technologies. Once harnessed, marketing technologies can enable highly efficient, localized cross channel campaigns that promise a high return on marketing investment for distributed marketing organizations. (more…)

About 

As Chief Marketing Officer, Tracy provides strategic guidance for DataSource client marketing initiatives as well as leadership in the continued growth of the DSI marketing services division. Tracy has tenured success in strategic evaluation, creation and integration of analytic driven, multi-channel marketing campaigns. Sloger's expertise is a result of time spent in thought leading agencies, Harte-Hanks, Bernstein-Rein and Saepio Technologies, where she advised some of the world's best known brands. Tracy also provides the unique understanding of operational challenges honed from owning and operating a retail business herself. Tracy's broad knowledge of direct, brand, loyalty, inbound and integrated marketing strategy provides a solid foundation for advising DataSource clients in efforts to reach their marketing goals.

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New Facilities Will Support Office Mission and Accommodate Increased Staff

(KANSAS CITY, MO) DataSource, Inc., one of America’s leading managed services providers, has announced that its Dallas Regional Office has leased brand new warehouse space in Coppell, TX. The move will accommodate recent staff growth and enable the Dallas Regional Office to continue to maintain its significant presence in the Dallas/Fort Worth region. (more…)

About 

As Chief Marketing Officer, Tracy provides strategic guidance for DataSource client marketing initiatives as well as leadership in the continued growth of the DSI marketing services division. Tracy has tenured success in strategic evaluation, creation and integration of analytic driven, multi-channel marketing campaigns. Sloger's expertise is a result of time spent in thought leading agencies, Harte-Hanks, Bernstein-Rein and Saepio Technologies, where she advised some of the world's best known brands. Tracy also provides the unique understanding of operational challenges honed from owning and operating a retail business herself. Tracy's broad knowledge of direct, brand, loyalty, inbound and integrated marketing strategy provides a solid foundation for advising DataSource clients in efforts to reach their marketing goals.

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Making the most of resources through the use of a distributed marketing management platform that encompasses both services and technology, helps maximize your Return on Marketing Investment. Download the DataSource guide on how DMM platforms maximize campaign performance and see how you can save.

Ignite-DSI

Leading Restaurant Operator Partners with Branded Supply Chain Services Provider

(KANSAS CITY, MO) DataSource, Inc., one of America’s leading managed services providers, announced they have signed an agreement with Ignite Restaurant Group to provide print supply chain management services. The Ignite Group owns and operates brands that include Joe’s Crab Shack, Romano’s Macaroni Grill and Brick House Tavern + Tap. (more…)

About 

As Chief Marketing Officer, Tracy provides strategic guidance for DataSource client marketing initiatives as well as leadership in the continued growth of the DSI marketing services division. Tracy has tenured success in strategic evaluation, creation and integration of analytic driven, multi-channel marketing campaigns. Sloger's expertise is a result of time spent in thought leading agencies, Harte-Hanks, Bernstein-Rein and Saepio Technologies, where she advised some of the world's best known brands. Tracy also provides the unique understanding of operational challenges honed from owning and operating a retail business herself. Tracy's broad knowledge of direct, brand, loyalty, inbound and integrated marketing strategy provides a solid foundation for advising DataSource clients in efforts to reach their marketing goals.

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Dear DataSource…

Now that 2014 is here you have your marketing calendar ready to go. Right?

I know it is. Full of deadlines, assignments, and best intentions, your calendar is a fantastic resource – an easily-referenced guide to your goals. As you give it some last minute tweaks, here are some things to consider:

Think about other deadlines

While your product announcements and releases are scheduled for the year, you may want to add a few days to your printing schedule. You know exactly what materials need to be designed and ordered, and we know which paper stock will make it pop and where to spot varnish to draw the eye. But add a few days to your deadline. The estimation process can take more time than expected, and then you’re left deciding if you want the lowest price or a met deadline. (more…)

About 

As Chief Marketing Officer, Tracy provides strategic guidance for DataSource client marketing initiatives as well as leadership in the continued growth of the DSI marketing services division. Tracy has tenured success in strategic evaluation, creation and integration of analytic driven, multi-channel marketing campaigns. Sloger's expertise is a result of time spent in thought leading agencies, Harte-Hanks, Bernstein-Rein and Saepio Technologies, where she advised some of the world's best known brands. Tracy also provides the unique understanding of operational challenges honed from owning and operating a retail business herself. Tracy's broad knowledge of direct, brand, loyalty, inbound and integrated marketing strategy provides a solid foundation for advising DataSource clients in efforts to reach their marketing goals.

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DataSource recently caught up with Renee Middleton; Vice President of Marketing at Taco John’s International, Inc.; to discuss their relationship with the leading provider of branded supply chain management.

Taco John’s originally partnered with DataSource in 2007. The partnership has allowed the restaurant chain to capitalize on DataSource’s industry expertise, innovative technology and robust managed services. DataSource has helped enable the local market while maintaining brand control, increase speed to market, and reduce costs through efficiencies. Middleton said, “Taco John’s is on an extremely aggressive trajectory for new restaurants, sales and profits – and DataSource is a part of the game plan to achieve these goals.”
(more…)

About 

As Chief Marketing Officer, Tracy provides strategic guidance for DataSource client marketing initiatives as well as leadership in the continued growth of the DSI marketing services division. Tracy has tenured success in strategic evaluation, creation and integration of analytic driven, multi-channel marketing campaigns. Sloger's expertise is a result of time spent in thought leading agencies, Harte-Hanks, Bernstein-Rein and Saepio Technologies, where she advised some of the world's best known brands. Tracy also provides the unique understanding of operational challenges honed from owning and operating a retail business herself. Tracy's broad knowledge of direct, brand, loyalty, inbound and integrated marketing strategy provides a solid foundation for advising DataSource clients in efforts to reach their marketing goals.

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“We picked DataSource because we wanted a company to expand with us as we grow.”

“Things are constantly changing in our industry. DataSource does a great job being responsive to our changes.”

“DataSource knows our business and understands how we operate. We are constantly moving and they keep us on track.”

Exclusive community of graphic communications providers offers additional resources

KANSAS CITY, Mo.–(BUSINESS WIRE)–DataSource Inc., one of America’s leading managed services providers, has been selected for the Xerox Premier Partners Global Network of leading graphic communications providers. Companies are invited to join by Xerox Corporation based upon their success in meeting their customers’ communications needs through the innovative use of digital technologies, including Xerox digital printing presses and solutions. (more…)

About 

As Chief Marketing Officer, Tracy provides strategic guidance for DataSource client marketing initiatives as well as leadership in the continued growth of the DSI marketing services division. Tracy has tenured success in strategic evaluation, creation and integration of analytic driven, multi-channel marketing campaigns. Sloger's expertise is a result of time spent in thought leading agencies, Harte-Hanks, Bernstein-Rein and Saepio Technologies, where she advised some of the world's best known brands. Tracy also provides the unique understanding of operational challenges honed from owning and operating a retail business herself. Tracy's broad knowledge of direct, brand, loyalty, inbound and integrated marketing strategy provides a solid foundation for advising DataSource clients in efforts to reach their marketing goals.

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“DataSource is always quick to respond. Their pricing is good and they always make recommendations rather than just filling orders.”

KANSAS CITY, Mo.–(BUSINESS WIRE)–DataSource, Inc., one of America’s leading managed services providers, has announced the launch of MarketNow, a comprehensive integrated marketing services solution. The company, which is now celebrating its 25th year, has also unveiled its new corporate identity with the promise to “Power Your Brand,” reflecting enhanced services and recent organizational growth. (more…)

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Our New Look

We have had a busy 6 months. Hard at work on our new look, we are excited to reveal it to you! Please watch our video and look around our site to see our exciting changes. Sign up for The Source and engage with us over the coming months as we talk about the best practices for marketing resource management, multi-channel local marketing, innovative marketing technology and efficient brand supply chain practices.

While you are here, we want to tell you more about our new look and why we decided to create it. There are several reasons companies rebrand; growth, new offerings, movement into a market, new audience, relevancy, mergers and acquisitions, competitive market shifts and more. At DataSource, we are experiencing several.
(more…)

About 

Well-known throughout the industry for bringing new ideas to market, David brings 25 years of senior-executive experience in outsourced print procurement to DataSource. He has an extensive background in print and electronic document solutions, volume billing services, and marketing services. He is credited for bringing a new, innovative services approach to the document management life cycle. His focus on client satisfaction led to sustained sales growth in his previous associations with Reynolds & Reynolds (where he became the company's youngest vice president), Relizon and as president of Workflow. At Workflow, David led an ambitious transformation that included new client-driven technology and a renewed emphasis on services and client satisfaction. Workflow's clients benefited from his focus on new services and an accelerated product development approach. Workflow saw increased profitability, and clients saw a stronger return on investment through this services-driven approach. He integrates the same passion for customer satisfaction, commitment to growth, enthusiasm and excitement into his efforts at DataSource.

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Anne_image
DataSource is pleased to welcome Anne Johnson as their new Human Resources Manager. Anne’s professional history in Human Resources includes HR Representative, HR Generalist and Benefits Administrator. She holds an undergraduate degree is in Human Resources Management, a graduate degree in Management and recently obtained her Professional in Human Resources Certificate. Anne brings 15 years of HR experience, working for companies such as YRC Worldwide, MIQ Logistics and INTL FCStone, Inc.

“DataSource offers a wide range of products in one location. Convenience is the number one reason I like working with DataSource.”

“The technology is great. It makes it easy for us to find previously ordered items and get them quickly.”

Procurement and distribution tasks are a major area where a company can create cost savings and efficiencies. However, companies find these tasks are spread across their organization. In “Success with Supply Chain Management” you can learn how to identify these silos and recognize cost savings.

With so much savings found in functional vendor/partner relationships, it’s easy to see why more companies are working with marketing and print supply chain management groups. Combined direct and indirect savings typically eclipse the savings found through better purchasing alone by a multiple of six.

Local Store Marketing, or “neighborhood marketing,” refers to complex and variable distribution based on the needs of individual business locales. In the DataSource “Local Store Marketing” guide learn what tools are out there for companies to implement successful branded campaigns fast.

William Grant needed greater visibility of point of sales and marketing event materials for its 18 brands. DataSource helped re-engineer production and distribution processes and now manages their entire marketing inventory. With Brand Store, MarketNow’s ecommerce platform, William Grant can easily track marketing material spending across all its brands. The result: William Grant gained significant cost savings, including lowering production and deployment costs for each order by 25%-40%.

See how this growing restaurant group centralized and streamlined the sourcing and production of marketing, training and operational materials to realize a combined savings of over 30%, all while improving service to the chain of over 415 restaurants, collaboration between corporate and in-market teams and execution of local marketing initiatives.

tania_thomas_vcropTania Thomas, Senior Supply Chain Manager at DataSource, Inc. completed requirements for Certified Supply Chain Professional from The Association for Operations Management (APICS). Thomas, a seven-year DataSource, Inc. employee, earned the top operations certification through an examination process that demonstrates advanced knowledge and organizational skills in supply chain operations. (more…)

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Clifford Blodgett joins the DataSource marketing team to strategize interactive communications, website management, social media, content strategy, industry tradeshows and overall lead generation. Clifford began his 5 years of experience when he was recruited by a New York City luxury hospitality public relations firm to handle press release and media relations. His position eventually included branding and online strategies, utilizing social media and SEO. He left the company when his family moved to Kansas City, MO. (more…)

About 

As Chief Marketing Officer, Tracy provides strategic guidance for DataSource client marketing initiatives as well as leadership in the continued growth of the DSI marketing services division. Tracy has tenured success in strategic evaluation, creation and integration of analytic driven, multi-channel marketing campaigns. Sloger's expertise is a result of time spent in thought leading agencies, Harte-Hanks, Bernstein-Rein and Saepio Technologies, where she advised some of the world's best known brands. Tracy also provides the unique understanding of operational challenges honed from owning and operating a retail business herself. Tracy's broad knowledge of direct, brand, loyalty, inbound and integrated marketing strategy provides a solid foundation for advising DataSource clients in efforts to reach their marketing goals.

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Leading managed services provider expands U.S. locations
KANSAS CITY, MO (June 24, 2013) – DataSource, Inc., one of America’s leading managed services providers, has purchased Integrated Document Solutions (IDS), a single source provider of business communications and document management services, including warehousing and distribution. (more…)

Industry veteran selected to support expansion goals for leading managed services provider
KANSAS CITY, MO (May 30, 2013) – DataSource, Inc., one of America’s leading managed services providers, announced the addition of Robert J. Cronin to its Board of Directors. (more…)

Tracy Sloger Joins Managed Services Leader
(KANSAS CITY, Mo) DataSource, Inc., one of America’s leading managed services providers, is pleased to announce that Tracy Sloger has joined the company as Vice President, Marketing.
Sloger will develop and lead marketing strategies to achieve DataSource’s continued growth goals and will be directly responsible for the company’s rebranding efforts and the expansion of the marketing service division. (more…)

Eugene Arokiasamy Joins DataSource Executive Team
(KANSAS CITY, Mo) DataSource, Inc., one of America’s leading print supply chain management companies, has promoted Eugene Arokiasamy, formerly Director of Information Technology (IT), as its Vice President, Technology and Professional Services, effective immediately. (more…)

About 

As Chief Marketing Officer, Tracy provides strategic guidance for DataSource client marketing initiatives as well as leadership in the continued growth of the DSI marketing services division. Tracy has tenured success in strategic evaluation, creation and integration of analytic driven, multi-channel marketing campaigns. Sloger's expertise is a result of time spent in thought leading agencies, Harte-Hanks, Bernstein-Rein and Saepio Technologies, where she advised some of the world's best known brands. Tracy also provides the unique understanding of operational challenges honed from owning and operating a retail business herself. Tracy's broad knowledge of direct, brand, loyalty, inbound and integrated marketing strategy provides a solid foundation for advising DataSource clients in efforts to reach their marketing goals.

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Leading Print Supply Chain Management Company Promotes Successful President
KANSAS CITY, Mo. — DataSource, Inc., one of America’s leading supply chain management companies, announced today the promotion of its President, David Holland, to Chief Executive Officer. (more…)

Leading Print Supply Chain Management Company Releases New Efficient, Interactive Marketing Solution
(KANSAS CITY, Mo) DataSource, Inc., one of America’s leading print supply chain management companies announced today the rollout of MarketNow-Customer Relationship Management (CRM) Solutions, its newest customized business offering that will source, produce and deploy a wide array of marketing components for its restaurant/hospitality, automotive, financial and general commercial clients. (more…)

Case Studies

Read our case studies to see how we've worked with with these select clients.

This retail brand was looking for a flexible, scalable and full-service agency partner that could work with their corporate marketing department, other agency entities and existing brand standards to develop and execute campaigns multiple channels, from design through production. See how DataSource quickly adopted brand understanding, delivered brand compliant creative concepts, seamlessly integrated with production to deliver effective,...

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As one financial services retailer grew to over 900 locations in 20 states, it needed a distributed marketing management solution that fulfilled collateral orders efficiently, functioning as an effective web-based solution to deliver multi-channel materials to multiple brands across their local markets. See how the DataSource solution streamlined to drive efficiencies and effectiveness in marketing execution.

Download the Full Case Study

See how a 700 location hotel chain was  able to streamline procurement, enable local ordering and improve local market billing processes to reduce production costs by 17%, save significant labor hours, improve franchisee satisfaction and allow the national teams to refocus on strategic initiatives.

Download the Full Case Study

See how one growing 400+ location healthcare organization unified departments, streamlined the creation and distribution of marketing, recruiting and training materials to reduce costs by 22%, better serve their local markets and empower company growth.

Download the Full Case Study

With 14 locations in a few states, a small retail brand had high growth goals to open over 50 stores, across 20 states, in one year.  See how the retailer achieved their goals with help from DataSource, by reducing internal labor in marketing and accounting as well as decreasing hard costs by 10% per location when compared to previous opening costs...

Download the Full Case Study

William Grant needed greater visibility of point of sales and marketing event materials for its 18 brands. DataSource helped re-engineer production and distribution processes and now manages their entire marketing inventory. With Brand Store, MarketNow’s ecommerce platform, William Grant can easily track marketing material spending across all its brands. The result: William Grant gained significant cost savings, including lowering production...

Download the Full Case Study

White Papers

Learn the strategies and best practices that keep our industry moving forward.

Marketing as a Service Whitepaper

Marketing as a Service; A Scalable Solution for Distributed Marketers

Need help focusing your team on the strategic initiatives that drive business? Let MaaS resources manage complex marketing execution and channel expertise and free your time and resources. Download and learn: What is MaaS? How can it benefit Your Brand? How do I champion MaaS for my organization?

Download the White Paper
Defining Omni-Channel and Its Importance for Distributed Marketers

Defining Omni-Channel and Its Importance for Distributed Marketers

It is essential to understand omni-channel marketing before implementing on behalf of your business or organization. This whitepaper serves as the foundation for identifying, planning, and executing an omni-channel campaign, a strategy that DataSource can support with...

Download the White Paper
Creative Services Whitepaper

Challenges for Creative Teams in Distributed Marketing Organizations

If your creative team wants to rid of the tasks that keep them, well, “non-creative,” download “How to Keep Creative Focused on Creative” now and explore the challenges of, and solutions for, effectively blending creative marketing efforts for organizations with distributed marketing needs.

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Marketing Resource Management White Paper

Defining Best-in-Class Marketing Resource Management

Whether your brand has implemented marketing resource management (MRM) and you are considering a change, or you are just starting to feel the growing pains that push you toward considering MRM for the first time, this guide will help. Download “Defining Best-in-Class Marketing Resource...

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Manages Service Provider

6 Services To Look For In Your Managed Service Provider

Promoting a company’s brand through marketing and print is important to maximize profits. Whether it’s Marketing, Supply Chain, Training, or Human Resources; each department has its own roles, goals and responsibilities. Download the DataSource guide on MSPs and how they use integrated...

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MAM Whitepaper

5 Ways Marketing Asset Management Solutions Drive Efficiency

No matter the name — Marketing Asset Management or Distributed Marketing Platform — marketers at big brands with multiple local markets or agents are in need of solutions that make their time more efficient and campaigns more cost effective. One-size-fits-all software served as the initial...

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distributed marketing management

9 Emerging Trends for Distributed Market Management

Marketing technology is constantly evolving. Distributed marketing managers must have their eyes on emerging trends because successful distributed marketing depends on a company's ability to effectively utilize and integrate these evolving technologies. Once harnessed, marketing technologies can...

Download the White Paper
ROMI Whitepaper

7 Ways DMM Platforms Improve Return on Marketing Investment

Making the most of resources through the use of a distributed marketing management platform that encompasses both services and technology, helps maximize your Return on Marketing Investment. Download the DataSource guide on how DMM platforms maximize campaign performance and see how you can save.

Download the White Paper
success with supply chain management whitepaper

Supply Chain Management: Reduce Costs by Eliminating Silo Buying

Procurement and distribution tasks are a major area where a company can create cost savings and efficiencies. However, companies find these tasks are spread across their organization. In “Success with Supply Chain Management” you can learn how to identify these silos and recognize cost savings.

Download the White Paper
brand supply chain management

Achieving Savings Targets With Brand Supply Chain Management

With so much savings found in functional vendor/partner relationships, it’s easy to see why more companies are working with marketing and print supply chain management groups. Combined direct and indirect savings typically eclipse the savings found through better purchasing alone by a multiple of...

Download the White Paper
Local Store Marketing

Three Solutions Every Company Needs For Timely Local Marketing

Local Store Marketing, or “neighborhood marketing,” refers to complex and variable distribution based on the needs of individual business locales. In the DataSource “Local Store Marketing” guide learn what tools are out there for companies to implement successful branded campaigns fast.

Download the White Paper

Client Testimonials

What are our clients saying about DataSource? Read their feedback here, and then give us a call to talk about your brand needs.

“We picked DataSource because we wanted a company to expand with us as we grow.”

American Health Associates
Logistics & Support Services Manager

“Things are constantly changing in our industry. DataSource does a great job being responsive to our changes.”

Financial Company
Vice President - Marketing Director

“DataSource knows our business and understands how we operate. We are constantly moving and they keep us on track.”

Applebee’s
Director of Marketing

“DataSource is always quick to respond. Their pricing is good and they always make recommendations rather than just filling orders.”

Worldwide Hotel Chain
Director, Standards, Compliance and Operations

“DataSource offers a wide range of products in one location. Convenience is the number one reason I like working with DataSource.”

Ferrellgas
Safety & Technical Manager

“The technology is great. It makes it easy for us to find previously ordered items and get them quickly.”

BAYADA Home Health Care
Procurement Associate

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