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June 27, 2014

National Restaurant Chain Hires DataSource to Provide Marketing Supply Chain Management

By Tracy Sloger

(KANSAS CITY, MO) – June 26, 2014 — DataSource, Inc., one of America’s leading managed marketing services providers, announced they have entered into an agreement with one of the fastest growing restaurant chains in the United States to provide Marketing Resource Management (MRM) as well as print and marketing supply chain management services.

DataSource will implement its proprietary turn-key MarketNow platform, providing the fast growing brand’s 625+ restaurant locations with on-demand access to customizable branded materials. This centralized process will support local store marketing efforts by reducing one-off requests, eliminating obsolescent materials, and streamlining the production, distribution, and tracking of all marketing campaigns, ultimately driving revenue.

Additionally, DataSource will work closely with the brand’s advertising agency in an effort to reduce printing costs by leveraging the OneSource Certified Supplier Network, which achieves the best possible price in each local market while ensuring brand quality control. To this effect, DataSource will be responsible for production of all menus, direct mail, signage, training manuals, and more.

“Like many popular national restaurant chains, this brand’s exceptional growth requires a supply chain marketing partner who can provide scalability to fit their needs,” said David Holland, CEO of DataSource. “With commitments to dozens of new stores in the US this year, the need for on-demand content will enhance their local store marketing efforts while ensuring quality control and cost effectiveness.”

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To read the complete Press Release, Click Here.

About 

As Chief Marketing Officer, Tracy provides strategic guidance for DataSource client marketing initiatives as well as leadership in the continued growth of the DSI marketing services division. Tracy has tenured success in strategic evaluation, creation and integration of analytic driven, multi-channel marketing campaigns. Sloger's expertise is a result of time spent in thought leading agencies, Harte-Hanks, Bernstein-Rein and Saepio Technologies, where she advised some of the world's best known brands. Tracy also provides the unique understanding of operational challenges honed from owning and operating a retail business herself. Tracy's broad knowledge of direct, brand, loyalty, inbound and integrated marketing strategy provides a solid foundation for advising DataSource clients in efforts to reach their marketing goals.

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