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June 16, 2014

International Freight Carrier Enlists DataSource to Provide Branded Supply Chain Solutions

By Tracy Sloger

(KANSAS CITY, MO) – June 16, 2014 — DataSource, Inc., one of America’s leading managed marketing services providers, announced today they have been retained by a prominent international freight carrier to provide brand supply chain solutions as they continue to increase coverage and sales efforts.

DataSource will be tasked with providing sourcing and procurement services, program management, inventory, and warehousing and distribution. DataSource’s role will allow the growing organization to efficiently leverage branded marketing materials across all channels while providing the scalability needed to continue overall growth and increase revenue.

“We are thrilled to enter into agreement with one of the fastest growing transportation companies in the country,” said David Holland, CEO of DataSource. “As with any of our clients, we anticipate laying the foundation for future growth by implementing a production and fulfillment program that is cost efficient and scalable. We believe that our team’s experience and industry knowledge will be a perfect fit for their organization, and look forward to implementing a turn-key brand management program which will positively impact their operations efforts and total revenue.”

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To read the complete Press Release, Click Here.

About 

As Chief Marketing Officer, Tracy provides strategic guidance for DataSource client marketing initiatives as well as leadership in the continued growth of the DSI marketing services division. Tracy has tenured success in strategic evaluation, creation and integration of analytic driven, multi-channel marketing campaigns. Sloger's expertise is a result of time spent in thought leading agencies, Harte-Hanks, Bernstein-Rein and Saepio Technologies, where she advised some of the world's best known brands. Tracy also provides the unique understanding of operational challenges honed from owning and operating a retail business herself. Tracy's broad knowledge of direct, brand, loyalty, inbound and integrated marketing strategy provides a solid foundation for advising DataSource clients in efforts to reach their marketing goals.

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