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April 9, 2014

Gartner Names DataSource ‘Cool Vendors in CRM Marketing Applications’ For 2014

By Tracy Sloger

(KANSAS CITY, MO) DataSource, Inc., one of America’s leading managed services providers in the marketing resource management space, announced today its recognition in the “Cool Vendors in CRM Marketing Applications” for 2014 by Gartner. The March 2014 report, authored by Principal Analyst, Kim Collins et al., outlines, “This year’s Cool Vendors for CRM marketing applications provide robust asset management, MRM in a business process outsourcing model, integrated marketing solutions for small or midsize businesses, communities for constituent-based industries, and a cross-channel customer engagement platform.”

Within The Cool Vendor Report, Gartner references one of the companies as one of the first technology providers to offer marketing resource management (MRM) capabilities in a managed service model. To read the full article, please click here.

DataSource’s proprietary technology platform, MarketNow, provides their clients with turn-key solutions for brands with complex distribution to deliver efficient and effective multi-channel campaigns to local markets. With MarketNow, DataSource allows brands to consolidate functions across their organization, leverage buying power, increase speed to market, automate with technology and streamline processes to precisely execute integrated marketing and training programs in a proven framework.

“We are honored to be recognized by such a prestigious and universally respected organization such as Gartner. We take pride in our ability to seamlessly blend marketing resource management with business process outsourcing to streamline our clients’ marketing functions ” said David Holland, CEO of DataSource. “We believe it’s a testament to the market demanding a turn-key, technology enabled, enterprise level operational solution in a managed services model to solve complex distribution needs in delivering integrated marketing and training campaigns to the local market.”

To view the complete Press Release, DataSource – Gartner Cool Vendors.

Media Inquiries:
Eric Fischgrund
FischTank Marketing and PR
eric@FischTankPR.com

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

About 

As Chief Marketing Officer, Tracy provides strategic guidance for DataSource client marketing initiatives as well as leadership in the continued growth of the DSI marketing services division. Tracy has tenured success in strategic evaluation, creation and integration of analytic driven, multi-channel marketing campaigns. Sloger's expertise is a result of time spent in thought leading agencies, Harte-Hanks, Bernstein-Rein and Saepio Technologies, where she advised some of the world's best known brands. Tracy also provides the unique understanding of operational challenges honed from owning and operating a retail business herself. Tracy's broad knowledge of direct, brand, loyalty, inbound and integrated marketing strategy provides a solid foundation for advising DataSource clients in efforts to reach their marketing goals.

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