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February 21, 2014

DataSource Signs Waste Handling and Recycling Equipment Company

By Tracy Sloger

Leading Brand Supply Chain and Marketing Operations Services Company Partners with Top North American Waste Receptacle Provider

(KANSAS CITY, MO) DataSource Inc., one of America’s leading managed services providers, announced they have signed an agreement with North America’s leading manufacturer of waste handling and recycling equipment to provide promotional item services. The terms of the new agreement primarily include the handling of promotional items for distributed locations.

“We look forward to working with the industry leader in this space,” said David Holland, DataSource CEO. “Our experienced team of product representatives will provide branded promotional items to help them increase their brand awareness.”

DataSource was selected to provide the services due to their proven expertise in increasing brand visibility through the creation of branded promotional products. The DataSource MarketNow Brand Store offers the waste industry leader access to a vast selection of products with easy online ordering.

About DataSource

DataSource, based in Kansas City, MO, is a leading provider of integrated brand supply chain and marketing operations managed services that through best-in-class technology and process automation empower brand management across multi-location organizations such as franchises, distributed sales teams, retail, and restaurants. Services include distributed marketing technology, program design, sourcing, warehousing, fulfillment, and distribution of multi-channel programs, campaigns and materials for local markets. Visit DataSource at

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As Chief Marketing Officer, Tracy provides strategic guidance for DataSource client marketing initiatives as well as leadership in the continued growth of the DSI marketing services division. Tracy has tenured success in strategic evaluation, creation and integration of analytic driven, multi-channel marketing campaigns. Sloger's expertise is a result of time spent in thought leading agencies, Harte-Hanks, Bernstein-Rein and Saepio Technologies, where she advised some of the world's best known brands. Tracy also provides the unique understanding of operational challenges honed from owning and operating a retail business herself. Tracy's broad knowledge of direct, brand, loyalty, inbound and integrated marketing strategy provides a solid foundation for advising DataSource clients in efforts to reach their marketing goals.

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