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February 24, 2014

DataSource Signs North American Wholesale Flooring Source

By Tracy Sloger

Leading Brand Supply Chain and Marketing Operations Services Provider Partners with Members-Only Flooring Resource

(KANSAS CITY, MO) DataSource, Inc., one of America’s leading brand supply chain and marketing operations services providers, announced they have signed an agreement with the largest trade-only wholesale flooring source in North America.

The terms of the new agreement consists of the technology and services to deliver integrated, multi-channel marketing execution for local stores, including email, direct mail, print on demand and branded inventoried items from the DataSource MarketNow Brand Store.

“We look forward to working with such a well-established retail brand,” said David Holland, DataSource CEO. “Our MarketNow Brand Store will make it easy for local operators to access, customize, localize and order multi-channel materials that drive traffic and local store sales.”

About DataSource

DataSource, based in Kansas City, MO, is a leading provider of integrated brand supply chain and marketing operations managed services that through best-in-class technology and process automation empower brand management across multi-location organizations such as franchises, distributed sales teams, retail, and restaurants. Services include distributed marketing technology, program design, sourcing, warehousing, fulfillment, and distribution of multi-channel programs, campaigns and materials for local markets. Visit DataSource at www.data-source.com.

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About 

As Chief Marketing Officer, Tracy provides strategic guidance for DataSource client marketing initiatives as well as leadership in the continued growth of the DSI marketing services division. Tracy has tenured success in strategic evaluation, creation and integration of analytic driven, multi-channel marketing campaigns. Sloger's expertise is a result of time spent in thought leading agencies, Harte-Hanks, Bernstein-Rein and Saepio Technologies, where she advised some of the world's best known brands. Tracy also provides the unique understanding of operational challenges honed from owning and operating a retail business herself. Tracy's broad knowledge of direct, brand, loyalty, inbound and integrated marketing strategy provides a solid foundation for advising DataSource clients in efforts to reach their marketing goals.

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