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May 28, 2014

DataSource Retained by International B2B Distributor

By Tracy Sloger

(KANSAS CITY, MO) – May 28, 2014 — DataSource, Inc., one of America’s leading managed services providers, announced they have entered into an agreement with Interline Brands Inc., a leading distributor of broad-line maintenance, repair and operations products serving clients in the U.S., Canada, and Central America.

DataSource will implement its proprietary Brand Store technology with the key objective of streamlining a cost efficient process to distribute Interline’s marketing materials throughout their various sales channels. The program will allow members of the Interline team to customize marketing collateral across all platforms, modify billing and shipping as needed, and reduce production and distributions costs — all with improved speed-to-market.

Headquartered in Jacksonville, FL, Interline’s product platform offers a broad range of products to a diversified client base ranging from the facilities maintenance industry and professional contractors to government properties, hardware retailers and locksmiths. The company, which operates under the auspices of 14 distinctly different market-specific brands, is recognized for providing expert-level personalized service to customers in their niche while supported by the functional efficiencies of an integrated purchasing and distribution platform.

“Interline’s vast and complex sales channels require a strategic approach to integrated marketing,” said David Holland, CEO of DataSource. “By utilizing Brand Store technology, DataSource is confident it can implement a branded campaign that will generate significant return on investment. We are excited to work with this growing company which provides us yet another client seeking marketing solutions for both production and distribution.”

About Interline

Interline Brands, Inc. is a leading distributor and direct marketer with headquarters in Jacksonville, Florida. Interline provides broad-line MRO products to a diversified facilities maintenance customer base of institutional, multi-family housing and residential customers located primarily throughout North America, Central America and the Caribbean. For more information, visit the Company’s website at www.interlinebrands.com.

Recent releases and other news, reports and information about the Company can be found on the “Investor Relations” page of the Company’s website at ir.interlinebrands.com/.

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To read the complete Press Release, Click Here.

About 

As Chief Marketing Officer, Tracy provides strategic guidance for DataSource client marketing initiatives as well as leadership in the continued growth of the DSI marketing services division. Tracy has tenured success in strategic evaluation, creation and integration of analytic driven, multi-channel marketing campaigns. Sloger's expertise is a result of time spent in thought leading agencies, Harte-Hanks, Bernstein-Rein and Saepio Technologies, where she advised some of the world's best known brands. Tracy also provides the unique understanding of operational challenges honed from owning and operating a retail business herself. Tracy's broad knowledge of direct, brand, loyalty, inbound and integrated marketing strategy provides a solid foundation for advising DataSource clients in efforts to reach their marketing goals.

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