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June 30, 2014

DataSource Hires John Zell as Chief Operating Officer

By Tracy Sloger


(KANSAS CITY, MO) – June 30, 2014 — DataSource Inc., one of America’s leading managed marketing services providers, announced today they have hired John Zell as Chief Operating Officer, effective immediately.

John Zell brings over 20 years experience and a highly accomplished record of leading global and domestic organizations in meeting business and technology oriented objectives. Prior to his hiring at DataSource, Zell was Global CTO at WPP’s Marketing Solutions Center – a digital production agency that specializes in helping leading brands, like Ford, Coca-Cola, Microsoft and United to compete globally.

John will be charged with helping our clients build, retain and grow meaningful, sustained engagements through sound strategies, strong operations, solid platforms and comprehensive measurement plans.

“We are thrilled that John is joining the DataSource team,” said David Holland, CEO of DataSource. “His exceptional track record and trusted leadership has consistently delivered results. He is uniquely qualified to drive strategic prioritization and accountability with a focus on operational excellence to strengthen DataSource as we continue to grow our marketing capabilities to meet the needs of our clients.”

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To read the complete Press Release, Click Here.


As Chief Marketing Officer, Tracy provides strategic guidance for DataSource client marketing initiatives as well as leadership in the continued growth of the DSI marketing services division. Tracy has tenured success in strategic evaluation, creation and integration of analytic driven, multi-channel marketing campaigns. Sloger's expertise is a result of time spent in thought leading agencies, Harte-Hanks, Bernstein-Rein and Saepio Technologies, where she advised some of the world's best known brands. Tracy also provides the unique understanding of operational challenges honed from owning and operating a retail business herself. Tracy's broad knowledge of direct, brand, loyalty, inbound and integrated marketing strategy provides a solid foundation for advising DataSource clients in efforts to reach their marketing goals.

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