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April 1, 2014

DataSource Bolsters Restaurant Division, Signs Leading Restaurant and Breweries Group

By Tracy Sloger

(KANSAS CITY, MO) — April 1, 2014 — DataSource, Inc., one of America’s leading managed marketing services providers, announced today they have signed an agreement with a multi-brand restaurant operator with over 190 facilities, to provide supply chain management services, e-mail integration, and multi-channel marketing campaign support.

“We are proud to continue to add top-tier restaurants to our client roster,” said David Holland, CEO of DataSource. “Our reputation in the industry is reflected by the great companies that we work with. These relationships allow us to meet our clients’ training and marketing needs, while continuing grow as a company and provide value through best in class technology and vertical expertise.”

DataSource has significantly grown it’s restaurant client sector over the past few months, recently adding Ignite Group, who owns and operates brands that include Joe’s Crab Shack, Romano’s Macaroni Grill and Brick House Tavern + Tap. DataSource’s proprietary MarketNow platform allows for procurement, production, fulfillment and distribution of local marketing/advertising materials, training materials, and digital marketing integration and support.

Read the full release here.

About 

As Chief Marketing Officer, Tracy provides strategic guidance for DataSource client marketing initiatives as well as leadership in the continued growth of the DSI marketing services division. Tracy has tenured success in strategic evaluation, creation and integration of analytic driven, multi-channel marketing campaigns. Sloger's expertise is a result of time spent in thought leading agencies, Harte-Hanks, Bernstein-Rein and Saepio Technologies, where she advised some of the world's best known brands. Tracy also provides the unique understanding of operational challenges honed from owning and operating a retail business herself. Tracy's broad knowledge of direct, brand, loyalty, inbound and integrated marketing strategy provides a solid foundation for advising DataSource clients in efforts to reach their marketing goals.

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