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July 26, 2013

DataSource Names Clifford Blodgett Digital Media Manager

By Tracy Sloger

Clifford Blodgett joins the DataSource marketing team to strategize interactive communications, website management, social media, content strategy, industry tradeshows and overall lead generation. Clifford began his 5 years of experience when he was recruited by a New York City luxury hospitality public relations firm to handle press release and media relations. His position eventually included branding and online strategies, utilizing social media and SEO. He left the company when his family moved to Kansas City, MO. Most recently, Clifford was responsible for lead generation and direct response marketing for Plattform Advertising’s post-secondary education web properties. He developed vision and direction of all interactive aspects for over 15 different sites. His broad knowledge of SEO, content strategy and search engine marketing will be an asset to DataSource’s marketing initiatives.

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As Chief Marketing Officer, Tracy provides strategic guidance for DataSource client marketing initiatives as well as leadership in the continued growth of the DSI marketing services division. Tracy has tenured success in strategic evaluation, creation and integration of analytic driven, multi-channel marketing campaigns. Sloger's expertise is a result of time spent in thought leading agencies, Harte-Hanks, Bernstein-Rein and Saepio Technologies, where she advised some of the world's best known brands. Tracy also provides the unique understanding of operational challenges honed from owning and operating a retail business herself. Tracy's broad knowledge of direct, brand, loyalty, inbound and integrated marketing strategy provides a solid foundation for advising DataSource clients in efforts to reach their marketing goals.

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