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About Robin Marchetti

As Vice President of Business Development, Robin facilitates organizations to navigate an omni-channel world. She is a customer centric marketing leader with a proven track record of leading strategic marketing and product initiatives that deliver revenue and results. Her expertise in optimizing the marketing mix and launching brand strategies has led multiple organizations that she has represented to experience bottom-line growth and ROI. She has spoken at numerous national conferences on multi-channel marketing and also has served as judge for the International Direct Marketing ECHO Awards.

Here are my most recent posts

DataSource Attends Direct Marketing Association Integrated Marketing Week in New York

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Last week’s message at the Direct Marketing Association Integrated Marketing Week in New York was clear; marketers must deliver great customer experience through integrated marketing across multiple channels; web, social, mobile, broadcast, email, in-store, outdoor and beyond. In a panel discussion led by Linda Gharib, SVP of Digital Marketing for Citigroup and Margot Vaughan, SVP for MasterCard the take-away was that marketers and agencies alike are challenged with the task of implementing omni-channel marketing; a seamless, consistent, relevant message available when customers demand necessary information. They stated, “For brand messaging to be effective marketers must understand what phase of the journey customers are experiencing. For example, brand messaging must reflect whether customers are on boarding or current customers.”

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