Author Archive

About David Holland

Well-known throughout the industry for bringing new ideas to market, David brings 25 years of senior-executive experience in outsourced print procurement to DataSource. He has an extensive background in print and electronic document solutions, volume billing services, and marketing services. He is credited for bringing a new, innovative services approach to the document management life cycle. His focus on client satisfaction led to sustained sales growth in his previous associations with Reynolds & Reynolds (where he became the company's youngest vice president), Relizon and as president of Workflow. At Workflow, David led an ambitious transformation that included new client-driven technology and a renewed emphasis on services and client satisfaction. Workflow's clients benefited from his focus on new services and an accelerated product development approach. Workflow saw increased profitability, and clients saw a stronger return on investment through this services-driven approach. He integrates the same passion for customer satisfaction, commitment to growth, enthusiasm and excitement into his efforts at DataSource.

Here are my most recent posts

In The Press: Supply Demand Chain Executive

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From Supply Demand Chain Executive

SDCE-David HollandThe healthcare industry is highly personal, as doctors and nurses often know more about their patients than an individual’s own family. Home healthcare companies and regional networks of clinics must convey stability, strength and confidentiality when attempting to reach new patients and maintain current ones. In an industry that is also very competitive and constantly evolving, the ability to provide branded content with speed to market is paramount. To further complicate the process, healthcare service providers must meet local and state regulations, which requires an attention to detail and consistency across all marketing channels.


In The Press:

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Effective Local Store Marketing


CSA-5292014MAY 29, 2014

By David Holland, DataSource

Local store marketing, or “neighborhood marketing,” refers to complex and variable distribution based on the needs of individual business locations. Many local marketing campaigns take place in a reactive, disruptive, and last minute environment. These responsive situations provide the greatest opportunity for an emotional connection with the consumer – which is why local store marketing is so important. (more…)

The History of Brand Supply Chain

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U.S. companies spend an average of two to three percent of total revenue on marketing printed materials and related services, inclusive of the direct expenses and the more significant indirect expense. Often, these products are considered “non-core,” but they are usually mission-critical, touching every aspect of the organization. Branded products span the organization, whether manufacturing, sales, marketing, training, human resources or other aspects of day-to-day business. Despite their importance to every business, branded materials are often relegated to the “indirect spend” category, setting up a situation where they are managed more by exception and issue, rather than as proactively as they should be. (more…)

5 Good Reasons to Rebrand

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Our New Look

We have had a busy 6 months. Hard at work on our new look, we are excited to reveal it to you! Please watch our video and look around our site to see our exciting changes. Sign up for The Source and engage with us over the coming months as we talk about the best practices for marketing resource management, multi-channel local marketing, innovative marketing technology and efficient brand supply chain practices.

While you are here, we want to tell you more about our new look and why we decided to create it. There are several reasons companies rebrand; growth, new offerings, movement into a market, new audience, relevancy, mergers and acquisitions, competitive market shifts and more. At DataSource, we are experiencing several.

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