As Chief Marketing Officer, Tracy provides strategic guidance for DataSource client marketing initiatives as well as leadership in the continued growth of the DSI marketing services division. Tracy has tenured success in strategic evaluation, creation and integration of analytic driven, multi-channel marketing campaigns. Sloger’s expertise is a result of time spent in thought leading agencies, Harte-Hanks, Bernstein-Rein and Saepio Technologies, where she advised some of the world’s best known brands, including Farmland, Discover, Beauty Brands, Zale Corporation, Old Navy, PaylessShoes, Petco, Nautica, The North Face, Lucy, Olivia, Ross Stores, Macy’s, Burger King, Banfield Pet Hospital, SchoolsFirst FCU, Kipling, Meijer, and Thrifty. Tracy also provides the unique understanding of operational challenges honed from owning and operating a retail business herself. Tracy’s broad knowledge of direct, brand, loyalty, inbound and integrated marketing strategy provides a solid foundation for advising DataSource clients in efforts to reach their marketing goals.